11 things to consider when working with social media influencers
Over the past few years, influencer marketing has become an integral part of any (and all) social media campaigns. Brand advocates and niche promoters, influencers are individuals with successful social media accounts -- often with thousands or even millions of followers -- who have an impressive engagement rate. With an extensive reach and a community of committed followers, these social…
Top 10 considerations for choosing a social media tool
In order to choose the right social media marketing tools for your business, you should first determine your goals. To help you think about what features or items to evaluate in your decision-making process, we listed out the top 10 considerations for choosing a social media tool.
1. Comprehensive calendar Scheduling posts in advance is one of the main features that marketers search…
Webinar: Social media marketing
IS YOUR SOCIAL MEDIA INCREASING YOUR SALES? Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities?
Business 2 Community conducted some surveys and published these results in January 2016:
90% of young adults—ages 18 to 29—use social media.…
Successful social media campaigns examples!
It’s the shopping season and retailers faced intense competition to grab their customers’ attention. Who’s been doing a great job? What are some of our favorite campaigns? Here are three companies producing amazing results on Facebook, Pinterest and Instagram. Facebook Ads – Adore Me had incredible response to their Black Friday strategies Hate ‘em or love ‘em, Facebook Ads are very…
4 Ways to Use Hashtags and Social Listening to Optimize User Engagement
In today's digital age, hashtags and social listening have become integral parts of our online interactions and marketing strategies. They are not just symbols preceded by a pound sign (#); they are powerful tools that can help marketers boost brand awareness, drive user engagement, and conduct effective social media monitoring. However, the effective use of hashtags and social listening is…
Seven social media mistakes you should avoid
Social marketing is booming and in the forthcoming years, almost every business will count on it as a channel for customer acquisition and retention. If you are a marketer or simply starting to market for your company, there are many important mistakes and pitfalls to avoid. Here are seven of them: Buying Fans and Followers It's all about quality and not quantity!
While paying for extra…
How Hyper-Personalization Can Help You Target Niche Audiences
Every year, millions of new businesses enter the market with the goal of turning prospects into loyal customers. Unfortunately, a majority of them fail to effectively engage with their target audience in this competitive market. If you want your target audience to pay attention to your brand, you need to deliver experiences that resonate with them on a deeper level.
Gone are the days when…
A Definitive Guide To Marketing Automation For Small Business
Did you know 72% of successful companies use marketing automation software to drive desired results?
They're especially useful for small business owners who manually juggle multiple tasks, which slows down progress.
If this is you and you're looking for a complete guide on the best marketing automation software, strategies, and tools for small businesses to get started right away, this…
Top 8 Benefits of Landing Pages to Expand Your Business
Are you confused about opting for landing pages for your business website? Or you don’t know how beneficial landing pages can be for your business? Or how can you make the most out of the landing pages to expand your business?
Whatever query you have in your mind, we are here to sort it out for you!
A landing page is the very initial point of contact between the client and the website. A…
How to Build a Halloween Marketing Campaign that Brings Results in 2023
Learning how to build a Halloween marketing campaign is a great idea for marketers who want to make the most out of the holiday season.
Why?
Because the holiday has become popular worldwide and is celebrated by everyone, not just kids.
But that’s not all. It is also a great time for marketers to get a boost in sales as people tend to spend a lot around this time.
The average…