How to Build a High-Quality Email List in 2023

Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients. Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…

AI-Powered Marketing: Unlocking Success and Driving Innovation for SMBs and Agencies

The Transformative Impact of AI-Powered Marketing Artificial intelligence (AI) is revolutionizing the world of marketing, offering businesses innovative ways to connect with their audiences, drive engagement, and boost sales. As AI-powered marketing solutions become increasingly accessible, small and medium-sized businesses (SMBs), digital agencies, and marketing consultants are leveraging…

Measuring Success in Lead Management: Metrics to Track and Improve

In today's competitive business landscape, effective lead management is essential for generating revenue and driving business growth. However, simply generating leads is not enough – it's equally important to track and measure the success of your lead management efforts to ensure that you are making the most of your resources and maximizing your results. This is where metrics come in. By…

2022 Year in Review: VBOUT’s Feature Releases and Enhancements

We’ve put together a brief overview of VBOUT’s feature releases and enhancements that took place in 2022. These do not include bug fixes, minor updates to the UI or general settings optimization. Of course, this wouldn’t have been possible without your feedback and continuous suggestions for improvement. If you are not currently using VBOUT but browsing for a marketing automation stack,…

Incorporating Videos into your Email Marketing Campaigns for Better Engagement

Email marketing is a great way to keep in touch with your customers and keep them up-to-date on your latest products or services. But did you know that you can also use videos to engage your audience and boost conversions? In this article, we will discuss the best ways to incorporate videos into your email marketing campaigns for better engagement and improved conversion percentages.…

Digital Marketing Trends for 2023

Marketing has evolved at a rapid pace over the past 12 months. More attention has been paid to giving customers a great experience across many channels. Meanwhile, we’ve also recently noticed a clear shift toward digitalization and more automated ways for brands and customers to interact. AI technology is another area experiencing a lot of growth. It has made personalization more advanced…

How VerveVideos Achieved a 139% increase in Lead Generation Using VBOUT

You must have heard the saying that goes, “work smart, not hard.” This saying perfectly represents what VBOUT, a marketing automation software, is all about. Before delving into the details of how their services benefited an animated explainer video company, let’s answer a couple of questions. What is automation software? An automation software is a type of program that reduces the…

10 Proven Ways to Boost e-Commerce Sales with Instagram Shopping

Did you know that Instagram users spend an average of 28 minutes per day on the platform? That's a huge number, and it's no wonder businesses are starting to use Instagram as a way to increase product awareness, build their reputation, or strengthen relationships with their customers. But you can also use Instagram Shopping to boost your e-commerce sales. In this blog post, we will…

The most effective ways to renovate outdated email marketing campaigns in 2022

Email marketing is by far one of the most effective types of digital marketing. In fact, the email open rate across all industries is 19.8% with a click-through rate of 11.3%. These numbers are quite impressive and show just how much engagement a well-designed email marketing campaign can get. The keyword here is “well-designed”. If your email strategy is outdated, you might be seeing…