How to Create a Strong Content Marketing Strategy That Boosts Ecommerce Success

E-commerce was already growing quickly, but the COVID-19 pandemic pushed the growth into the stratosphere. As of April 2020, e-commerce had a 129% year-over-year growth rate, and that number only continued to soar throughout the year. This is great news for any e-commerce company, but to take advantage of these trends it’s essential to create a broad content marketing strategy to capture leads…

V-cast: $1M in YRR from paid ads and content marketing – Slidebean

V-cast with Slidebean: $1M in YRR from paid ads and content marketingHost: Richard Fallah, CEO at VBOUT. Guest Speaker: Jose 'Caya' Cayasso, CEO at Slidebean/FounderHub. TEDx Speaker. 500 Startups Alum. 40-under-40.HighlightsIn this episode, we interview Caya (Jose Cayasso) from Slidebean.com. He shares his experience on how he's grown his company to $1M in YRR and 25 employees between Costa…

Content marketing success

"More content is being created in 48 hours than what was produced from the beginning of time until 2003." -Eric Schmidt. It's no surprise that many companies struggle to engage in this saturated environment. In this webinar, we'll teach you why content marketing is still relevant and best practices to make sure you're getting a solid ROI on your efforts.   View the presentation here.

9 tips for optimizing your video marketing content

Chances are, that if you’ve had an online presence at all in the past year, you’ve come across a great deal of videos from a variety of different brands and individuals alike.This is not by any coincidence. The number of internet users watching videos daily is on the rise and is taking up an increasing portion of all of the media shared online. It is predicted that videos will make up a total of…

Digital marketing trends for 2018: Micro-scale & richer content

There has never been a more exciting time for brands to jump into the digital marketing arena than now.Any strong digital marketing strategy will need to take into account upcoming trends as we head into 2018. Adapting to these changes will assure that you are not left in the dust, as online audiences grow exponentially each year. For 2018, it’s true that there are innovative, new features for…

Gated content funnel by Klavyio

Gated content funnel by KlavyioGated content is a popular form of lead magnets. However, most companies do not use paid media to drive traffic to that offer, or they fail to setup proper follow-up automations to continue the nurture process. Let's take a look at how Klaviyo, an email marketing company, built their gated content funnel. Here is a breakdown of their funnel: Facebook ad…

7 Proven Digital Marketing Tips For Software Companies

Running a software company and building a successful software product is a dream come true for many CEOs. But no matter how amazing your product is, if you cannot market it and sell it the right way, you will never get the fame and money you deserve. You have to ensure that your marketing efforts are better than the rest of your competitors. Marketing gives you the freedom to build your brand…

5 Marketing Alternatives to User-Tracking Browser Data

Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies. Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…

Digital marketing trends for 2022 – Be ready now

The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping. And while these…

How Predictive Analytics Can Help Improve Your Marketing Strategy

Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers to…