What is Marketing Automation

Table of Content What is Marketing Automation? How Does Marketing Automation Work? What are the Benefits of Marketing Automation? Getting more tasks done in less time Tracking and Optimizing User Engagement Improving Lead Conversion Providing Smooth Omnichannel Experiences What is the ROI for Marketing Automation? Get the Most Out of Your Budget…

VBOUT • Marketing Automation Platform V2

Top Ranked Marketing Automation Software The easiest, fastest way to: Watch a Demo See Pricing Schedule a Call Explore VBOUT Automation Run powerful automations with a super easy builder Lead Management Profile your leads, segment your audience and manage your…

Best Practices for SMS Marketing

There are ample reasons to consider alternative marketing platforms and channels in 2022. To name but a few, we might cite the pandemic’s effects on the modern customer’s behaviors and journeys, the eclipse of third-party cookies, and the ever-changing search engine algorithms. Some marketers have been turning to the tried-and-tested alongside the new and bold SMS marketing practices among…

How The Sales Coaching Institute used VBOUT to consolidate their marketing in one place

How The Sales Coaching Institute used VBOUT to consolidate their marketing in one place Host: Ryan Bogaardt - Success Manager at VBOUT Client: Doug Dvorak - CEO of the Sales Coaching Institute Highlights So tell us a little bit about your business and what you do? The Sales Coaching Institute was started about 15 years ago and was an outgrowth of my love and passion for…

10 B2B Holiday Marketing Trends to Watch out for in 2022

When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season! Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…

How to Build a Marketing Automation Campaign Using the RACE Planning Framework

Marketing automation is not a new concept. However, even with decades of research and development, companies are still trying to figure out how they can use this strategy best so that they're focused on the right customer at the right time. Here's a top tip for building successful marketing automation campaigns. The RACE Framework Explained The RACE digital marketing planning…

Guide to Creating a Behavioral Email Marketing Strategy

Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence. However, it too presents some notable challenges. Recipients’ inboxes are…

How to improve the UX for your website content

Regardless of how niche your portfolio may be or how large-scale your company is, optimizing your website’s UX is essential for international success. User Experience design (UX) is one of the most important web design pillars of the modern era and it can make or break your business model in 2022. According to Small Biz Genius, 88% of people won’t come back to a website after poor UX, with…

Gated content funnel by Klavyio

Gated content funnel by Klavyio Gated content is a popular form of lead magnets. However, most companies do not use paid media to drive traffic to that offer, or they fail to setup proper follow-up automations to continue the nurture process. Let's take a look at how Klaviyo, an email marketing company, built their gated content funnel. Here is a breakdown of their funnel:…

7 Proven Digital Marketing Tips For Software Companies

Running a software company and building a successful software product is a dream come true for many CEOs. But no matter how amazing your product is, if you cannot market it and sell it the right way, you will never get the fame and money you deserve. You have to ensure that your marketing efforts are better than the rest of your competitors. Marketing gives you the freedom to build your…