Strategies to boost the visibility of your eCommerce store

Ecommerce is an ever-growing industry. It is estimated that there are between 12 and 24 million eCommerce stores in the world. As we can see, the competition is fierce. It is not enough to simply create your eCommerce website and expect your business to grow on its own. You need to use any means necessary to boost the visibility of your eCommerce store. To help your business succeed, we…

6 Customer Retention Strategies for Your Ecommerce Store

The ever-evolving digital marketing landscape continues to offer room for innovation, but it only does so through stiff competition. COVID-19’s effect on eCommerce also echoed that on other industries; changing customer behaviors and new priorities, budget restraints, and more. Indeed, customers’ standards have increased, their distrust has grown, and their habits have changed. Customer…

Ecommerce Funnel Analysis – By Pillow Cube

Ecommerce Funnel Analysis - By Pillow Cube In this video, we analyze the ecommerce funnel of Pillow Cube, a brand that sells side sleeper pillows. We will discuss the entire funnel, starting from ad, ad copy and attribution down to the landing page, the offer they crafted, and what happens after subscription. We explain the good practices that they’ve done regarding the preview ad, the…

6 Essential eCommerce Rich Snippets to Boost CTR and Sales

Did you know that more people search Google for shopping ideas than they do on Amazon? This is according to a study on Search Engine Land. Granted, your e-commerce site is more visible when you tweak your SEO strategies to be more visible on Google. Google keeps updating its features to offer its users a better experience. Rich snippets are some of the features that Google has added.…

How to Create a Strong Content Marketing Strategy That Boosts Ecommerce Success

E-commerce was already growing quickly, but the COVID-19 pandemic pushed the growth into the stratosphere. As of April 2020, e-commerce had a 129% year-over-year growth rate, and that number only continued to soar throughout the year. This is great news for any e-commerce company, but to take advantage of these trends it’s essential to create a broad content marketing strategy to capture…

7 fundamental social media marketing strategies for Ecommerce websites 

Online shopping is gradually gaining popularity, and the acceptance rate is very high, mostly among the young generation. Studies indicate that the graph is expected to rise, and by 2040, economists are confident that over 95% of the sales will be completed online. E-commerce entrepreneurs must strive to improve customer service to ensure the growth of their online shops. With excellent…

Analyzing pre-holiday Ecommerce emails

Analyzing pre-holiday Ecommerce emails Watch this video to see how e-commerce brands are using pre-holiday email offers to drive sales. We analyze 8 different brands: Wayfair, Norton Antivirus Security, Wellbots, Namshi.com, Bed Bath & Beyond, Banana Republic, Overstock.com and Drizly. We discuss subject line, content and graphics, relevance and personalization and more. Note…

How COVID-19 has impacted ecommerce marketing

There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……

Ecommerce

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