How to Create a Strong Content Marketing Strategy That Boosts Ecommerce Success
E-commerce was already growing quickly, but the COVID-19 pandemic pushed the growth into the stratosphere. As of April 2020, e-commerce had a 129% year-over-year growth rate, and that number only continued to soar throughout the year.
This is great news for any e-commerce company, but to take advantage of these trends it’s essential to create a broad content marketing strategy to capture…
7 fundamental social media marketing strategies for Ecommerce websites
Online shopping is gradually gaining popularity, and the acceptance rate is very high, mostly among the young generation. Studies indicate that the graph is expected to rise, and by 2040, economists are confident that over 95% of the sales will be completed online.
E-commerce entrepreneurs must strive to improve customer service to ensure the growth of their online shops. With excellent…
Analyzing pre-holiday Ecommerce emails
Analyzing pre-holiday Ecommerce emails Watch this video to see how e-commerce brands are using pre-holiday email offers to drive sales.
We analyze 8 different brands: Wayfair, Norton Antivirus Security, Wellbots, Namshi.com, Bed Bath & Beyond, Banana Republic, Overstock.com and Drizly.
We discuss subject line, content and graphics, relevance and personalization and more.
Note…
How COVID-19 has impacted ecommerce marketing
There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……
Ecommerce
Integrate your ecommerce in minutes Integrate your ecommerce in minutes Monitor all your shopper’s activities Monitor all your shopper’s activities Run powerful automations Run powerful automations Track your KPIs Integrate Payments with Advanced E-commerce Tracking Track your KPIs…
Marketing automation for ecommerce: 10 workflows to use
It’s no doubt that every ecommerce business has a lot of data to manage and organize: customer’s last purchase date, number of abandoned shopping carts, customers who have not engaged with your brand for more than 3 months, highly engaged contacts and the list goes on…
It’s almost impossible to communicate with all of these customer groups manually. This is why marketing automation has…
The Role of AI in Customer Lifecycle Management
From awareness to retention and beyond, your customer lifecycle is a web of touchpoints and interactions. It’s up to you to guide customers toward loyalty through customer lifecycle management — the strategic process of optimizing customer experiences as they move along each stage.
Manually, this is a complex task. But with AI, you can track and optimize your marketing, sales, and customer…
The Future of Marketing Automation: How Innovative Technology Reshapes Customer Engagement
Marketing automation can, at times, seem like magic. Fortunately, it’s not.
We owe this revolution to powerful technology driven by genius innovation.
If the marketing industry were headed by a great wizard like Gandalf, he’d probably offer the following two points of wisdom:
A. In 2023, you need to reach out directly to potential customers and engage with them.
B. It’s better if…
How to Build a Halloween Marketing Campaign that Brings Results in 2023
Learning how to build a Halloween marketing campaign is a great idea for marketers who want to make the most out of the holiday season.
Why?
Because the holiday has become popular worldwide and is celebrated by everyone, not just kids.
But that’s not all. It is also a great time for marketers to get a boost in sales as people tend to spend a lot around this time.
The average…
Unlocking seamless E-commerce: The power of payment forms on landing pages
User experience is a critical factor in e-commerce. It shapes every aspect of customer’s interaction with a brand and influences their purchasing decisions.
However, there are some issues that could negatively affect your customer’s experience with your brand. According to Econsultancy, 26% of shoppers abandon shopping carts due to a lengthy and complicated checkout process.
One…