A Definitive Guide To Marketing Automation For Small Business

Did you know 72% of successful companies use marketing automation software to drive desired results? They're especially useful for small business owners who manually juggle multiple tasks, which slows down progress. If this is you and you're looking for a complete guide on the best marketing automation software, strategies, and tools for small businesses to get started right away, this…

Top 10 Experts in Marketing Automation and AI

In the online world, staying ahead means embracing the power of AI and marketing automation. These technologies revolutionize how businesses engage with customers, optimize campaigns, and drive results. To remain competitive, it’s essential to follow the marketing automation and AI experts leading the way. So, here, we highlight the top 10 experts transforming the future of marketing through…

Top 10 Marketing Automation Tools and AI-Powered Platforms

In today's competitive landscape, businesses need marketing automation software and AI-powered tools to drive growth and automate their marketing processes in a more effective way. Here, we explore ten top marketing platforms in 2024, highlighting their AI features, agency partner programs, and pricing tiers. This guide aims to provide a comprehensive overview, helping you choose the best…

The Future of Marketing Automation: How Innovative Technology Reshapes Customer Engagement

Marketing automation can, at times, seem like magic. Fortunately, it’s not. We owe this revolution to powerful technology driven by genius innovation. If the marketing industry were headed by a great wizard like Gandalf, he’d probably offer the following two points of wisdom: A. In 2023, you need to reach out directly to potential customers and engage with them. B. It’s better if…

Marketing Automation in eCommerce: Key Metrics for Measuring Success

The eCommerce landscape has been evolving at an unprecedented pace. The convenience of online shopping, especially during the COVID-19 pandemic, has driven substantial growth in the eCommerce industry. According to data from Census, eCommerce sales increased by 43% from $571.2 billion in 2019 to $815.4 billion in 2020. As a result, competition has intensified, and eCommerce…

The Integration of AI and Marketing Automation

In order to manage costs and ensure results, most business owners need to find effective ways to streamline their marketing. With the constant emergence of new technologies, many are looking to the integration of AI and marketing automation as a solution for their campaigns. Let’s take a deeper dive and explore how the seamless integration of AI can revolutionize your business strategies and…

Successful Lead Scoring Models in Marketing Automation

Missed our webinar on lead scoring? Don’t worry, we’ve got you covered! In this article, we've included the webinar recording and presentation, providing valuable insights into the best practices of lead scoring models in marketing automation. We discuss everything from the definition and benefits of lead scoring to understanding its models, and even how to build your own system using VBOUT.…

Integrating CRM and Marketing Automation: Unifying Data for a Complete Customer View

In the rapidly evolving world of digital marketing, integrating your Customer Relationship Management (CRM) system with your marketing automation platform is no longer just an option—it's a necessity. This powerful combination can help you create a unified view of your customer data, deliver personalized experiences, and ultimately drive better business results. In our recent webinar, we…

Driving Sales and Customer Loyalty through Ecommerce Marketing Automation

Marketing automation provides numerous benefits to ecommerce businesses, including generating and nurturing leads, boosting conversion rates and retaining your existing clients. Find out in this webinar, how to drive sales and customer loyalty using ecommerce marketing automation. You will discover:  The Benefits of Ecommerce Marketing Automation Understanding the Customer…