4 customer retention strategies to recover after a poor experience

The money is in the list. That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones. Customer Service Statistics and Mckinsey's research say that: 61 percent of customers leave after one negative experience. 59 percent leave…

VBOUT – WSI | Recent feature releases, enhancements and pricing updates

It has been a bit over a year since we’ve kicked off the VBOUT and WSI partnership. We are extremely grateful for the amount of feedback and engagement we have received from the community. It has been a great partnership and a win win to everyone. I wanted to take a minute to summarize the releases we have rolled out over the past few months, deeply influenced by the feedback of amazing…

Top qualities every digital marketing agency must have

If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence. This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale. Digital marketing is continuously changing at a rapid pace. To attract…

Connect VBOUT and Shopify

Main benefits VBOUT’s integration with Shopify allows you to boost your traffic, retain your existing customers and increase your revenue. This integration allows you to: Connect your Shopify store to VBOUT. Sync your historical customer data, product feed, abandoned carts as well as completed orders. Track your first-time visitors as well as customers. Take advantage of…

4 simple ways to quickly grow your email list

According to statistics, the average unsubscribe rate is between 0.2% and 0.5%. A rate below 0.2% typically indicates that you are within the norm and a rate above 0.5% means you have some work to do. But don’t let the statistics fool you. Even though the unsubscribe rate is extremely low, unsubscription still negatively affects your marketing efforts. And if you want to keep getting high…

Marketing automation for SaaS: 7 workflows to fuel success

Although we all know that marketing automation makes manual and complicated processes done more efficiently and effectively, the problem that we still find for many companies is where and how to get started. Are you operating in the SaaS industry and finding difficulties converting leads into customers? Are you wondering how to enhance your lead nurturing strategy? Are you looking forward…

How SpiderBox streamlined their marketing

How SpiderBox streamlined their marketing with VBOUT Host: Brooks Van Norman, Success Manager at VBOUT Client: Daniel Cross - CoFounder and CEO of Spiderbox Design Highlights Can you inform us more about your business? SpiderBox is a digital marketing agency for software organizations. We build customized software apps and support other brands' software in the market. Our…

5 Marketo alternatives you should consider in 2024

Marketo, a platform co-founded by Phil Fernandez, David Morandi, and Jon Miller in 2006, was originally designed to serve as an enterprise solution, tailored to meet the needs of marketing experts. The primary focus of Marketo has been on account-based marketing, covering a broad spectrum of marketing avenues such as email, mobile, social media, digital ads, web management, and analytics.…