18 effective ways to grow your business with Facebook

With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid a large-scale data breach, projections still see Facebook’s user base increasing well into 2019. In short, Facebook remains an unbeatable force in the digital (and social) sphere.…

Facebook just removed 18 outdated ad metrics: What’s next?

Facebook is getting a facelift. Well, at least its metrics are. On Wednesday, February 22, Facebook announced in an official blog post that it will begin removing ad metrics “that marketers have told us are redundant, outdated, not actionable or infrequently used.” They will be replacing these metrics with newer ones that they have labeled as “estimated” and/or “in development”. All these…

5 a/b testing tactics that improve your email campaign performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…

Top 10 considerations for choosing marketing technology

According to Marketing Land in March 2016, "almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011." There's also no sign of a slow down in this industry. New companies, technologies and innovations are being created almost daily. In this growing web of services and tools, how does a company choose the right ones? We've put…