23 important holidays to keep an eye on in 2018
For marketing professionals, the word ‘holiday’ is packed both with promise, and a sense of tension. The potential for bigger and better sales, more customers, leads, and a general interest in your product increases exponentially if framed and promoted properly around the year’s many holidays. Now, cue every other marketer in the known universe blasting off email reminders and creating…
How to build relationships with customers using dynamic content
If you keep a close eye on digital marketing practices, chances are you’ve heard the term “dynamic” content. Today, personalization is in everything. In turn, this is what customers come to expect from brands. Gone are the days of not putting attention to detail, blasting generic campaigns out to your audience, hoping for the best. It’s time to get personal!
According to a 2017 Harvard…
Digital marketing trends for 2018: Micro-scale & richer content
There has never been a more exciting time for brands to jump into the digital marketing arena than now. Any strong digital marketing strategy will need to take into account upcoming trends as we head into 2018. Adapting to these changes will assure that you are not left in the dust, as online audiences grow exponentially each year.
For 2018, it’s true that there are innovative, new…
Reduce your unsubscribe rate: 8 questions you need to ask yourself
There is no denying that emails are a key element in what goes into marketing a product to consumers. Building a viable and effective email marketing campaign is a huge part of getting a strong conversion rate. Unfortunately, no matter how careful you are in setting up a campaign, people will unsubscribe from your emails. The goal here is not to halt unsubscribes completely-- this is…
10 features you must have in your marketing automation platform
There is no doubt that marketing agencies have the skillset and expertise to do high level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running a successful agency is knowing when it is best to leave complicated and repetitive tasks to a software that is tailored for just that. In the end, it is more feasible and…
How to become a digital marketing expert
Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online. Companies are aware that to succeed, they must have a strong, competitive online presence. In fact, a study conducted by the direct marketing association showed that the digital…
VBOUT December product updates
With this end of 2016 release, we rock the party with 4 major updates.
Here is a quick rundown of this fiesta: 1. Launch of our new MARKETING JOURNEY BUILDER As we aim to make marketing automation for everyone, we are proud to announce the release of our new drag and drop marketing journey builder. Take advantage of our automation guides, curated by top marketing experts, and ready to…
VBOUT July-August feature release
New logo, Email Inbox Preview and Enhanced Analytics are rocking your dashboard while you might be planning an awesome vacation.
Here is a quick rundown of this HOT release: 1. Enhanced Reporting We know that reporting is key to your success, we also know it can be time consuming, this is why we added the ability to create multiple reports, customize and personalize each, then deliver…
Manipulating shortcodes – supercharge your personalization
Personalizing your emails and landing pages is super important. Vbout gives you the ultimate flexibility when adding shortcodes to your campaigns or landing pages, ensuring you control what the user sees and what to fall back on when values are missing. Here are some helpful syntax come handy when targeting lists with varied data format. some examples, full name in one field, missing names and…
Growth hacking perspectives from a funded startup
Growth hacking has been a hot trend for several years now. The benefits are clear, as the companies who do it well have displayed the impact on revenue a great growth hacking plan can have. Despite all the talk about growth hacking, there is still a lot to learn about how to do it properly. If you look up the definition of growth hacking on Wikipedia it says:
So, this sounds simple…