Manipulating shortcodes – supercharge your personalization

Personalizing your emails and landing pages is super important. Vbout gives you the ultimate flexibility when adding shortcodes to your campaigns or landing pages, ensuring you control what the user sees and what to fall back on when values are missing. Here are some helpful syntax come handy when targeting lists with varied data format. some examples, full name in one field, missing names and…

Growth hacking perspectives from a funded startup

Growth hacking has been a hot trend for several years now. The benefits are clear, as the companies who do it well have displayed the impact on revenue a great growth hacking plan can have. Despite all the talk about growth hacking, there is still a lot to learn about how to do it properly. If you look up the definition of growth hacking on Wikipedia it says: So, this sounds simple…

7 ways to use smart popups to increase your email subscribers

Competition for e-commerce sites is steadily increasing. As a result, online retailers need to use effective techniques to convert visitors into email subscribers and then into customers. When browsing the web these days, it is hard not to notice pop-ups being used on many websites. There are many types, from simple pop-ups that appear as soon as you open a page, to those that suddenly…

Differences between traditional marketing and growth hacking

What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…

Five inbound marketing practices you should know

Inbound marketing has become the most effective way to maintain your customers, strengthen your brand image and increase return on investment. While there are many technics for inbound marketing here are five practices that are proven to work wonders when properly implemented Create Great Content Blogging is the most critical aspect of inbound marketing. It is that first layer of trust…

10 Top Sales Funnel Examples you Simply Must See in 2022

What is a sales funnel? A sales funnel is the path that turns potential leads into customers. A lead enters the funnel when they learn about your brand and exits when they buy something. The most important part is to know how to properly craft the funnel; it starts with determining the main elements required for each stage of the funnel, from the awareness stage, to the consideration…

Six Common Conversion Obstacles That Are Surprisingly Easy to Solve

Back in August 1994, the first online retail transaction took place, marking the birth of a new era of shopping. Fast forward to 2021, and there are more than 2 billion digital shoppers worldwide. This ecommerce revolution is underway, even as we speak. It’s predicted that by 2040, as much as 95% of all purchases will be made online. This is great news for your online store, as this…

Privacy Policy

Privacy policy Effective as of 27 June, 2018 Last modified: August 20, 2020 1. Introduction VBOUT (“we”, “us”, or “our”) provides a marketing, social media and analytic platform through a Software as a Service (SaaS) model. At VBOUT the privacy and security of our customers, third parties and visitors are of paramount importance. This Privacy Policy (“Policy”) explains how VBOUT…

5 Marketing Alternatives to User-Tracking Browser Data

Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies. Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…