Shake Shack digital marketing analysis
Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company…
Assign order total to my tracking code
To assign a dynamic value to your goals you need to apply a small tweak to your Vbout tracking code. The first thing to do is identify the variable used by your cart to display the total amount of the transaction. For example, here are the variables used by some popular shopping carts, until today. (please note these variables might change so you should double check before implementing them…