4 ways that SEO will benefit your E-commerce business

SEO (Search Engine Optimization) is one of the most underrated tools available for e-commerce business owners. In fact, not having an SEO strategy is up there with the top mistakes made by e-commerce businesses, along with choosing the wrong platform, overusing pop-ups, and not having a mobile friendly site. Full disclosure, SEO is not a tool that will bring you overnight success. It…

Professional Onboarding Overview

Professional Onboarding Overview Talk to a success manager VBOUT provides personalized training and onboarding to help you find success on the platform and get your marketing automation up and running. It includes seven training sessions on how to use each area of the platform as well as consultative approach on industry best practices and latest trends. The program also helps you…

7 KPIs you should focus on to measure your agency success

In order to determine your agency’s financial health and success, it’s critical to identify the major KPIs that matter most to your business. Focusing on your key marketing metrics allows you to discover which marketing channel(s) is generating the most valuable clients and the major tweaks that you should apply to reduce your churn rate.  Below are 7 major KPIs your business should measure…

5 Marketo alternatives you should consider in 2024

Marketo, a platform co-founded by Phil Fernandez, David Morandi, and Jon Miller in 2006, was originally designed to serve as an enterprise solution, tailored to meet the needs of marketing experts. The primary focus of Marketo has been on account-based marketing, covering a broad spectrum of marketing avenues such as email, mobile, social media, digital ads, web management, and analytics.…

SEO tips: how to rank higher and get more clients

Part science, part art form, search engine optimization (SEO) is an essential marketing practice that is undervalued. With the goal of driving non-paying, organic traffic to your website via search engine results pages (SERPs), SEO guides search engine algorithms in order for you to achieve a higher ranking with every query. The higher you rank, the better your traffic, and the more chances…

8 digital marketing trends for 2020: are you ready?

2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron (if you cook a perfect macaron, this might not be the article you were looking for :) ). We wanted to share our perspective, as a pioneer in…

6 social media tools to automate your social media management

When our days are full to the brim with projects, meetings, assignments, interviews, conferences, and more, our stress levels can quickly get out of control. Wouldn’t it be nice to have just a few more hours in the day? Well, you can. Here’s the thing: some of those tasks that you find yourself spending hours a week, like managing your business’s social media accounts, can be…

V-cast: How personalizing videos can optimize lead gen – Vidyard

V-cast with Vidyard: How personalizing videos can optimize lead gen Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Ravi Persaud, Partner Account Manager at Vidyard. Highlights In this Vcast, we interviewed Ravi Persaud from Vidyard, the leading online video platform for businesses that support marketing, sales or internal communications. They offer video management, analytics,…

Onboarding Checklist

Onboarding Checklist Talk to a success manager VBOUT provides personalized training and onboarding to help you find success on the platform and get your marketing automation up and running. It includes seven training sessions on how to use each area of the platform as well as consultative approach on industry best practices and latest trends. The program also helps you migrate your…