How home isolation affected marketing?

The coronavirus pandemic is not only influencing on-site businesses but also online promotion channels and digital marketing as a whole. This is particularly the case with agencies and companies using marketing automation for greater efficiency. If you know that nearly 90% of organizations encouraged or required their employees to work from home, it is fair to ask one question: How the…

4 crucial, non-verbal landing page visitor metrics to keep in mind

Landing pages offer much in the way of boosting leads. If done the right way, they can help convert occasional visitors into regular customers. That said, an effective way of optimizing your landing page is ensuring it’s visually attractive to prospective readers. With this in mind, you decide to build your landing page to the best of your ability and set your sights high – ready to see…

4 customer retention strategies to recover after a poor experience

The money is in the list. That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones. Customer Service Statistics and Mckinsey's research say that: 61 percent of customers leave after one negative experience. 59 percent leave…

How to set up email workflows for your webinars

When you’re promoting, informing, and distributing information on your upcoming webinar, your email content is going to be one of the key components you need to be thinking about. However, if you don’t have a professional and comprehensive workflow in place to easily manage your emails and determine what messages are going where and when, things can get very complicated very quickly. With…

Data protection agreement

Thumbnail Image Source: Any IP Ltd Appendix A Data Protection Agreement 1. Introduction 1.1 This agreement related to processing of personal data (the ”Data Processor Agreement”) regulates VBOUT Inc., a Delaware corporation established on May 29, 2014 and existing under the laws of the State of Delaware, registered under No. 55418-16 (the ”Data Processor”) processing of personal…

9 tips to grow your digital marketing agency

9 tips to grow your digital marketing agency from Vbout.com Starting a digital marketing agency is the first step in the process, but growing and maintaining that growth is an important part. It requires hard work and perseverance. You might be doing your best to help your clients meet their business goals, but you’re not achieving the growth that you’re striving to accomplish.……

How to create an automation to convert cart abandoners

The word “abandonment” is a common term used in the ecommerce industry to identify a visitor who quits a web page before completing an action. According to Shopify, out of every 100 prospects visiting your website, 67 of them abandon it without making any purchase. The reasons can be complications that your visitors found while they’re checking out, low website speed, a sudden crash, or…

Top qualities every digital marketing agency must have

If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence. This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale. Digital marketing is continuously changing at a rapid pace. To attract…