Marketing Automation for media and publishing: 5 automated workflows to engage with customers

Businesses operating in the media and publishing industry can build a personalized experience with their customers to encourage them to engage with their brands and push them to convert. The use of marketing automation makes this possible by delivering a customized messaging to the right customer at the right time. In this article, you will discover the various workflow automations that…

How businesses benefit from white label marketing automation

Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…

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B2B SaaS Demo Funnel by Lumenad

B2B SaaS Demo Funnel by Lumenad Not all B2B SaaS companies have a self-serve signup process. They qualify you first and drive you to speak to a sales rep before giving you access to an account. Check how Lumenad built their demo booking flow using the following funnel components: 1 Facebook ad Offer: Learn more about the product 1 Landing page 3 Emails with a calendar…

Multi-Product Upsell Funnel by Nathan Latka

Multi-Product Upsell Funnel by Nathan Latka In this video, we analyze Nathan Latka's funnel from ad to landing page and email automations, after we've started the signup but without completing the purchase step (aka abandoned cart). Here is a quick break down below: 1 Facebook ad 1 Landing page 3 Emails 5 Products Overall, Nathan did a good job crafting and running his…