V-cast: Targeted smart content funnel growth – Nylas

V-cast with Nylas: Targeted smart content funnel growth Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Matthew Harper, VP Marketing at Nylas Highlights In this episode, we interview Matt Harper from Nylas, a great email API platform solution geared for developers looking to build their own ESP integration. Matt shares how Nylas pivoted the product then grew using laser-focused…

V-cast: The future of email marketing – SendGrid

V-cast with SendGrid: The future of email marketing Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Colin Sharpe. Solutions Consultant at Twilio SendGrid. Highlights VBOUT meets with Colin Sharpe from SendGrid to discuss the latest updates in email marketing and what you MUST know as an email marketing expert: 1. The future of email marketing 2. Why you should NOT purchase…

Marketing automation for ecommerce: 10 workflows to use

It’s no doubt that every ecommerce business has a lot of data to manage and organize: customer’s last purchase date, number of abandoned shopping carts, customers who have not engaged with your brand for more than 3 months, highly engaged contacts and the list goes on… It’s almost impossible to communicate with all of these customer groups manually. This is why marketing automation has…

Email Marketing Automation

VBOUT’s Email Marketing Journey Create email campaigns in minutes Create email campaigns in minutes Bring your emails to life Bring your emails to life Automate your emails Automate your emails Send better email campaigns Send better email campaigns Optimize your email…

Marketing Automation Platform

VBOUT’s Marketing Automation Create automations in minutes Create automations in minutes Easily customize your workflows Easily customize your workflows Optimize your customer relationships Optimize your customer relationships Harness the power of automation Harness the power of…

10 digital marketing trends for 2019 you should know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Based on the digital marketing trends article…

Integrate your landing pages with your marketing automation

VBOUT allows you to integrate your landing pages with your marketing automation such as automation worfkflows, segmentation and lead scoring as well as tracking your users visits and their engagement history. This helps you optimize your marketing campaigns based on in-depth analysis and relevant user behavior. Here are some of the instances you can integrate your landing pages with your…

In-house vs agency marketing: Which one is best for you?

During a certain period in a business’s life, the inevitable question will pop-up: in-house or agency marketing? First of all, there is no right or wrong. The answer depends on a variety of factors directly related to your business, and where you’re looking to take it in the future. Let’s break it down: in-house marketing involves people paid by your company, who work exclusively for your…

20 inspiring digital marketing experts that you need to know

Most people are quick to associate power with a famous last name and an over-a-billion dollar net worth; think Musk, Bezos, Gates, Zuckerberg. While successful marketers always have a solid social media presence, the gravity of their work translates into the success of multiple brands, as opposed to an individual one, over a variety of industries. Our list below depicts names that are not…

Valentine’s Day marketing ideas to grab customers’ attention

Love is a multi-billion dollar industry. With the total consumer spending sitting at an impressive $18.2 billion in 2017, Valentine’s Day has become an essential holiday for businesses both big and small. With the average consumer spending approximately $136.57 on gifts and tokens of affection—and with that number projected to rise in the coming years—it’s time to turn those haphazard,…