Understanding first-party cookies and attribution models
In this webinar “Understanding first-party cookies and attribution models, you will learn:
Why first-party cookies are becoming more important for marketers and advertisers
Difference between first-party and third-party cookies
Why third-party cookies are dying
Marketers and advertisers future concerns
Benefits of first-party cookies and how you can leverage them to exceed…
How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period
As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease.
Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire).
However, digital…
Digital marketing trends for 2021. What you need to be aware of
2020 has been phenomenal. Due to the conditions that have occurred worldwide from COVID, businesses have changed the way they market themselves to engage with their customers and generate new leads online. Marketers may find it complicated to adapt to these shifts quickly and easily.
With the rapid emergence of new marketing trends over the last few months, it became ineffective for…
How businesses succeed implementing marketing automation
Marketing automation is an incredible tool being used in the marketplace to reach customers. It has the ability to decrease the time of discovering those you should be targeting. There is also the possibility of marketing directly to individuals as a result of the information gleaned in this manner. Success in implementing this amazing strategy involves a little bit of attention on the part…
How Intercom announces new features
How Intercom announces new features In this video, we analyze feature release email from Intercom, a great product-focused company with a great track record. Key take-aways:
Tag your subject line
Personalize the sender
Stay consistent with your brand, tone and colors
Stronger CTAs
Shorter content
Best practices for onboarding new employees to your digital marketing agency
Hiring and onboarding new employees is a constant challenge for growing digital marketing agencies.
According to a recent Databox survey, only 14% of agencies say they’re great at onboarding new hires.
Agencies run at a fast pace. Finding the right candidates and conducting interviews takes at least a couple of months. By the time a new employee starts, you’re so excited to have…
Improve your lead gen and grow your business with VBOUT’s new Digital Marketing Academy
If you’re looking for different ways to grow your business, improve your skills in lead generation and marketing automation or advance your career, you’ve come to the right place. What’s the VBOUT academy? The VBOUT academy offers a course that consists of a variety of lessons as well as best practices in lead generation and marketing automation that provide different strategies on…
How COVID-19 has impacted ecommerce marketing
There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……
4 customer retention strategies to recover after a poor experience
The money is in the list.
That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones.
Customer Service Statistics and Mckinsey's research say that:
61 percent of customers leave after one negative experience.
59 percent leave…
5 ways to personalize your email campaigns
Talk to any serious digital marketer, and they will tell you the power of personalization in your email marketing campaign. Over 86 percent of marketers have seen a measured improvement from personalized email campaigns. While some key companies have reported as high as a $20 return on every $1 spent on personalized email campaigns.
However, not every marketer is good with email campaign…