How to become a digital marketing expert

Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online. Companies are aware that to succeed, they must have a strong, competitive online presence. In fact, a study conducted by the direct marketing association showed that the digital…

2016 digital marketing trends

It was a fascinating 2016 in more ways than one! But, we are going to share the changes that shaped the marketing landscape. VBOUT has put together an infographic that highlights the biggest trends that shaped marketing in 2016. Take a look and let us know how these trends impacted your marketing plans.

Webinar: Intro to digital marketing

Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. You will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation…

Top tools in digital marketing for 2016 [Infographic]

We've put together a handy tool-kit for you to learn about a few of the best tools on the market to address some of your needs in 2016. Several of these have been around a while and are well known, and some are just being introduced to the market and are worth looking into. What are some new tools you are looking to incorporate into your marketing work in 2016? What are some of the tools you…

Five top digital marketing trends In 2016

Digital marketing is a fast paced environment with constantly changing technologies and techniques. Developing successful campaigns, measuring success, and engaging customers requires marketers to continually shift strategies and adopt new tactics. To help you plan a successful 2016, we analyze five of the emerging trends and explain some ways to incorporate this in your planning for the year.…

Shake Shack digital marketing analysis

Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company…

How Symphonic Digital consolidated their marketing stack using VBOUT

How Symphonic Digital consolidated their marketing stack using VBOUT Host: Brooks Van Norman - Success Manager at VBOUT Client: Steffen Horst - Co-Founder and CEO of Symphonic Digital Highlights Can you give us some background on your business, who you serve and what your focus is? We are a boutique-style agency. We are very small still, even though we were founded in 2013.…

The Legal Impacts of AI in Marketing: What Businesses Need to Know

Brief Overview of AI in Marketing In recent times, artificial intelligence (AI) has invaded nearly all aspects of human life and business operations. Businesses are leveraging the power of AI in many ways, including marketing. From automated text and video content creation to using predictive analytics capabilities of AI tools, companies are trying to improve customer engagement and…

[Podcast] How Digital Agencies Use AI to Scale

How Digital Agencies Use AI to Scale Host: Richard Fallah: CEO @ VBOUT Guest Speaker: Keith Bell: CEO @ Funnellosophy Media Group Highlights We met with Keith Bell, founder and CEO at Funnellosophy Media Group to discuss how agencies and businesses are using AI to scale their marketing efforts, focusing on automation, chatbots, funnel optimization, and content personalization.…