Lead scoring glossary
Vbout offers a comprehensive list of Lead Scoring actions that you can score your leads on. Below is a breakdown of the scores based on engagement: On-Site Actions:
Destination URL: User visits a particular page on your website
Duration on Site: User spends a certain amount of time on your website
Number of page visited: User visits a certain number of pages on your website…
How to Use AI Product Analytics to Predict and Prevent Churn
Churn is one of the biggest challenges marketers face. Customers leaving means lost revenue and higher costs to win new ones. That’s why learning how to use AI product analytics is becoming a necessity.
AI spots patterns in customer behavior that humans might miss. AI product analytics doesn’t just measure past behavior. It can predict future outcomes by identifying early warning signs,…
[Podcast] How to Build a Sales Funnel that Works in 2025
How to Build a Sales Funnel that Converts in 2025 Host: Richard Fallah: CEO @ VBOUT
Guest Speaker: Sean Garner - Founder @ Sean Garner Consulting. Highlights In this session, Richard Fallah (VBOUT) hosts marketing consultant and StoryBrand–certified guide Sean Garner to break down what a high-converting funnel looks like in 2025; practically, not theoretically. Truth first: Most…
How AI Will Change the Role of Digital Marketers in the Next 5 Years
The big question isn’t whether, but how AI will change the role of digital marketers. Indeed, what we’re grappling with now is just how much more it’s going to reshape the job.
From emails that practically write themselves to analytics that seem to read our customers’ minds, artificial intelligence is transforming our responsibilities at breakneck speed.
The next five years? That…
Why Some Leads Ghost You and Others Convert Instantly
You’ve built a strong funnel, written sharp emails, and fine-tuned your offer—yet the results still vary. Some leads ghost you and others convert instantly, and it makes no sense on the surface. They visit the same pages, fill out the same forms, and get the same follow-ups. The difference usually comes down to overlooked factors. From response time to offer relevance, small issues can push…
[Podcast] How to Create Content So Good People Would Pay for It
How to Create Content So Good People Would Pay for It Host: Richard Fallah: CEO @ VBOUT
Guest Speaker: Udi Ledergor: Chief Evangelist at Gong.io Highlights Content competes for attention like never before. Most of it is forgettable, recycled, and safe — which is exactly why it fails. In a recent session, former Gong CMO and Courageous Marketing author Udi Ledergor shared how to…
9 Best Ways to Ask Customers for Reviews in 2025
In 2025, customer reviews will be more than just social proof; they will be a key part of marketing that helps you stand out in a crowded digital space. Real feedback builds trust, makes you more credible, and helps you sell more.
Collecting reviews is important and easy to do, no matter how big or small your business is, whether it's a developing startup or a big e-retailer. If you do…
[Podcast] From Positioning to Persona: Building Brands That Stick
From Positioning to Persona: Building Brands That Stick Host: Richard Fallah: CEO @ VBOUT
Guest Speaker: Mark Evans, Head of Brand and Content at new.io Highlights In this episode of the VBOUT Monthly Marketing Podcast, host Richard Fallah welcomes branding expert Mark Evans to discuss how to create brands that go beyond visibility and into memorability. From brand positioning to…
8 Techniques for Using AI-Powered Chatbots to Improve Client Communication in Financial Services
Forget the old-school phone calls and endless email chains. When it comes to financial services, clients want faster, more efficient communication. That’s why AI-powered chatbots are stepping in to make financial interactions more seamless.
Besides answering customers’ questions, AI chatbots also provide real-time, personalized financial advice to users, enhancing the entire client…
The Future of AI in SaaS: Trends & Innovation
In the past few years, AI has quietly worked its way into just about everything, from customer service chats to analytics. If you’re building or running a SaaS product, it’s no longer something you can afford to ignore. The future of AI in SaaS is moving fast, and staying competitive means keeping up with the trends and knowing how to adapt in smart, strategic ways.
I've been tracking…