In-house vs agency marketing: Which one is best for you?
During a certain period in a business’s life, the inevitable question will pop-up: in-house or agency marketing? First of all, there is no right or wrong. The answer depends on a variety of factors directly related to your business, and where you’re looking to take it in the future. Let’s break it down: in-house marketing involves people paid by your company, who work exclusively for your…
11 things to consider when working with social media influencers
Over the past few years, influencer marketing has become an integral part of any (and all) social media campaigns. Brand advocates and niche promoters, influencers are individuals with successful social media accounts -- often with thousands or even millions of followers -- who have an impressive engagement rate. With an extensive reach and a community of committed followers, these social…
How to boost your business with Instagram stories
Back in 2016, Snapchat was the app on the tip of everyone’s tongue. However, in August of that year, Instagram launched a similar feature and titled it ‘stories.’ At first glance, Instagram’s stories seemed like a thinly veiled attempt to steal Snapchat’s users and market shares. Yet, while Instagram undeniably took cues from Snapchat’s success, the app has since elevated their stories and…
Top 10 considerations for choosing a landing page builder
Landing pages have become an indispensable part of marketing. They are a great lead capture and conversion tool. But what are the things you need to consider when choosing a landing page builder? In this video, you will find out the top 10 considerations for choosing a landing page builder.
1. Limits Landing pages are great for SEO building you need a builder that doesn’t limit you…
The best ppc practices
PPC, or Pay-Per-Click advertising, can either be a waste of resources, or an incredibly important addition to your growth strategy. Part of the debate centers on the fact that when viewing search engine results, people barely notice the ads to the right and at the top. In fact, research shows organic search results are 8.5x more effective than paid search results. On the other hand, a report…
5 Ways Digital Marketing Drives More Customers to Your Website
It has become obvious that building an effective marketing lies most in combining several channels VS using one channel. Social media, search engines, and email all function better when they are part of a connected strategy that builds trust and brings people back to your business.
According to Statista, businesses that rely on multiple channels notice up to 250% more engagement than those…
The Complete Guide to Marketing Automation for Agencies: Scale Smarter, Not Harder
What Is Marketing Automation for Agencies? Marketing automation consists of using software to automate repetitive marketing tasks such as email campaigns, social media posts scheduling, drip campaigns, AI chatbots, reports, etc… across multiple clients.
Digital agencies manage numerous clients and campaigns, therefore automation ensures efficiency and consistency; 76% of companies using…
5 SaaS Business Trends to Know for SaaS Business Owners in 2025
The software-as-a-service (SaaS) industry is growing rapidly, with the global market projected to reach $908.21 billion by 2030. This surge can be attributed to evolving technology, increasing business adoption, and the shift toward cloud-based solutions.
However, as the industry changes, SaaS business owners must stay ahead of emerging trends to maintain a competitive edge.
In this article,…
Top 10 Marketing Automation Tools and AI-Powered Platforms
In today's competitive landscape, businesses need marketing automation software and AI-powered tools to drive growth and automate their marketing processes in a more effective way. Here, we explore ten top marketing platforms in 2025, highlighting their AI features, agency partner programs, and pricing tiers. This guide aims to provide a comprehensive overview, helping you choose the best…
Measuring Marketing Success: Essential Guide to Profit and Loss Analysis
The pressure is on marketers to deliver profitable results. But are your marketing initiatives positively impacting your bottom line without incurring considerable expenses? If you’re unsure, it’s time to perform a profit and loss analysis.
As well as communicating key financial insights — such as where your resources are being spent and where your income is generated — a profit and loss…