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6 Strategies for Analyzing Email Marketing Performance and Optimizing ROI
Are your email marketing campaigns falling short?
Analyzing and improving your email marketing performance is an absolute must if you’re serious about converting leads and optimizing your outreach ROI.
But knowing how to adapt your approach as strategically as possible can be confusing. Where do you start? What should you look for? And what changes should you implement to get the best…
How to Build a Lead Scoring Criteria for your Email Marketing Strategy in 2023
Leads are the lifeblood of your company. A regular influx of fresh leads can help you counteract customer churn and build your base to keep your business in the black.
But not all leads are created equal, and your time as a marketer is precious. That’s why you need airtight lead scoring criteria to help you decide where your email marketing time and effort are best spent.
What is lead…
How businesses benefit from white label marketing automation
Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…
Marketing automation for hospitality: 5 workflows to engage with customers
Enhancing your guest’s journey and staying ahead of your competitors can be made possible using different types of workflow automations which suit each of their journey stages. What’s also critical is to share with them all the required information before and after their visit, and send relevant and personalized content at the right time. In this article, we discuss the most common automated…
Marketing to the Quarter-Life Crisis
Great marketing is always predicated on an understanding of the target demographic. Gaining insights into their needs, their desires, and their interaction preferences is key to creating meaningful engagement. For those marketing to the tail end of the Millennial generation, it’s increasingly important to understand that you are selling to those who may well be experiencing the quarter-life…
How businesses succeed implementing marketing automation
Marketing automation is an incredible tool being used in the marketplace to reach customers. It has the ability to decrease the time of discovering those you should be targeting. There is also the possibility of marketing directly to individuals as a result of the information gleaned in this manner. Success in implementing this amazing strategy involves a little bit of attention on the part…
How home isolation affected marketing?
The coronavirus pandemic is not only influencing on-site businesses but also online promotion channels and digital marketing as a whole. This is particularly the case with agencies and companies using marketing automation for greater efficiency.
If you know that nearly 90% of organizations encouraged or required their employees to work from home, it is fair to ask one question: How the…
How MDC Vacuum has consolidated their marketing stack
How MDC Vacuum Products increased monthly subscriber list growth by 40% while consolidating their marketing stack Host: Brooks Van Norman, Success Manager at VBOUT
Client: Cameron Murri - Director of Marketing at MDC Vacuum Highlights
Can you provide us with information about your business?
MDC vacuum products were launched in 1975. The products have various advantages which…
9 tips for optimizing your video marketing content
Chances are, that if you’ve had an online presence at all in the past year, you’ve come across a great deal of videos from a variety of different brands and individuals alike. This is not by any coincidence. The number of internet users watching videos daily is on the rise and is taking up an increasing portion of all of the media shared online. It is predicted that videos will make up a…