Strategies for growing your online customer base

The internet is reshaping how customers and companies alike think about business. For consumers, who are projected to complete 95% of all purchases online by the year 2040, the world-wide-web provides new avenues for connecting with companies. At the same time, businesses are allocating more resources that aid them in accommodating an online audience, which is indicative of the growing market…

7 KPIs you should focus on to measure your agency success

In order to determine your agency’s financial health and success, it’s critical to identify the major KPIs that matter most to your business. Focusing on your key marketing metrics allows you to discover which marketing channel(s) is generating the most valuable clients and the major tweaks that you should apply to reduce your churn rate.  Below are 7 major KPIs your business should measure in…

5 Marketo alternatives you should consider in 2020

Phil Fernandez, David Morandi, and Jon Miller founded Marketo in 2006. The purpose was to create an enterprise solution company tailored for the need of a marketing expert. The platform’s primary emphasis is on account-based marketing, including email, mobile, social media, digital ads, web management and analytics. Marketo helps B2B and B2C marketers implement automated and personalized…

35 landing page examples you should never miss

Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a single conversion objective and with one business goal in mind. For instance, if you’re creating a landing page to capture leads for an ebook that you’ve published, your primary goal is to drive your…

10 features you must have in your marketing automation platform

There is no doubt that marketing agencies have the skillset and expertise to do high level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running a successful agency is knowing when it is best to leave complicated and repetitive tasks to a software that is tailored for just that. In the end, it is more feasible and effective…

Top 10 considerations for choosing a landing page builder

Landing pages have become an indispensable part of marketing. They are a great lead capture and conversion tool. But what are the things you need to consider when choosing a landing page builder? In this video, you will find out the top 10 considerations for choosing a landing page builder. 1. LimitsLanding pages are great for SEO building you need a builder that doesn’t limit you on the…

5 a/b testing tactics that improve your email campaign performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that the…

Growth hacking perspectives from a funded startup

Growth hacking has been a hot trend for several years now. The benefits are clear, as the companies who do it well have displayed the impact on revenue a great growth hacking plan can have. Despite all the talk about growth hacking, there is still a lot to learn about how to do it properly. If you look up the definition of growth hacking on Wikipedia it says: So, this sounds simple enough.…

Differences between traditional marketing and growth hacking

What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…