VBOUT’s guide to building an online community
Creating a community online is a great way to build an engaged audience, increase brand awareness, test product ideas, and increase revenue. Vbout has worked for many years building large, engaged communities and we want to share our insights with this guide to starting one online.
Strategies for growing your online customer base
The internet is reshaping how customers and companies alike think about business. For consumers, who are projected to complete 95% of all purchases online by the year 2040, the world-wide-web provides new avenues for connecting with companies. At the same time, businesses are allocating more resources that aid them in accommodating an online audience, which is indicative of the growing market…
Humor in Social Media: Transforming Marketing from Funny Cartoons to Viral Campaigns
Social media marketing has undergone a significant transformation, with humor emerging as a key element in engaging and captivating audiences. This evolution reflects a shift towards more relatable, humanized content that resonates with users on a personal level.
By integrating humor with strategic content creation, brands have found a powerful formula for success. This blog delves into this…
Marketing to the Quarter-Life Crisis
Great marketing is always predicated on an understanding of the target demographic. Gaining insights into their needs, their desires, and their interaction preferences is key to creating meaningful engagement. For those marketing to the tail end of the Millennial generation, it’s increasingly important to understand that you are selling to those who may well be experiencing the quarter-life…
How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period
As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease.
Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire).
However, digital…
5 Best Ways to Acquire Customers for Your eCommerce Business
In the fiercely competitive world of online marketing, 90% of new eCommerce businesses fail within the first 120 days of operation. This worrying statistic highlights the critical importance of effective customer acquisition strategies for enabling eCommerce growth. We understand the significant effort required not only to launch but also to build a customer base and increase online sales.…
How to Build a Halloween Marketing Campaign that Brings Results in 2023
Learning how to build a Halloween marketing campaign is a great idea for marketers who want to make the most out of the holiday season.
Why?
Because the holiday has become popular worldwide and is celebrated by everyone, not just kids.
But that’s not all. It is also a great time for marketers to get a boost in sales as people tend to spend a lot around this time.
The average…
How to Build a High-Quality Email List in 2023
Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients.
Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…
Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions
Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc.
In today's day and age, SMM is especially important considering the following:
5.85 billion people are expected to join social media…
How to Use TikTok Ads for Business Growth
Typical behavior in the technology era – the young lead the way and the adults follow suit. TikTok shot to fame due to its insane popularity among Generation Z. In a short span, the social media platform saw over a billion downloads and it still boasts a billion active users every month.
Such astounding numbers, people’s preference for micro-videos, and the creative soul of content creators…