Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions
Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc.
In today's day and age, SMM is especially important considering the following:
5.85 billion people are expected to join social media…
10 Inspiring Examples of Social Media Content Done Right
Social media marketing has become one of the most important types of marketing for many brands. Not only does it help companies connect with their customers, but it also aids in brand-building and visibility among other things. Without further ado, here are ten inspiring examples of social media content done right. #1 Dove
Dove primarily focuses on skincare and haircare…
How to manage all your social media in one place
How has social media evolved? The need to build and nurture personal connections at scale between humans and the advancement in digital technology have fueled the evolution of social media.
What’s really interesting is its rapid growth sociologically and commercially and the obvious shift it has brought to the marketing world.
According to Maryville University, it took less than one…
6 social media tools to automate your social media management
When our days are full to the brim with projects, meetings, assignments, interviews, conferences, and more, our stress levels can quickly get out of control.
Wouldn’t it be nice to have just a few more hours in the day?
Well, you can.
Here’s the thing: some of those tasks that you find yourself spending hours a week, like managing your business’s social media accounts, can be…
Social Media
VBOUT's Social Media Features Manage all your social media in one place Manage all your social media in one place Save time with social media posting Save time with social media posting Keep your audience engaged Keep your audience engaged Stay on top of your game Stay on top of your…
11 things to consider when working with social media influencers
Over the past few years, influencer marketing has become an integral part of any (and all) social media campaigns. Brand advocates and niche promoters, influencers are individuals with successful social media accounts -- often with thousands or even millions of followers -- who have an impressive engagement rate. With an extensive reach and a community of committed followers, these social…
The best times to post on social media
Each social media platform is a force in constant flux. While there is always a "best" time to schedule a post, note that there is not necessarily a "perfect" time. There is no magic, mathematically-sound formula that will send traffic speeding your way. There are, however, a number of studies that gather enough data to give some needed answers towards building a proper framework for maximum…
Top 10 considerations for choosing a social media tool
In order to choose the right social media marketing tools for your business, you should first determine your goals. To help you think about what features or items to evaluate in your decision-making process, we listed out the top 10 considerations for choosing a social media tool.
1. Comprehensive calendar Scheduling posts in advance is one of the main features that marketers search…
Webinar: Social media marketing
IS YOUR SOCIAL MEDIA INCREASING YOUR SALES? Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities?
Business 2 Community conducted some surveys and published these results in January 2016:
90% of young adults—ages 18 to 29—use social media.…
Successful social media campaigns examples!
It’s the shopping season and retailers faced intense competition to grab their customers’ attention. Who’s been doing a great job? What are some of our favorite campaigns? Here are three companies producing amazing results on Facebook, Pinterest and Instagram. Facebook Ads – Adore Me had incredible response to their Black Friday strategies Hate ‘em or love ‘em, Facebook Ads are very…