Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions
Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc.
In today's day and age, SMM is especially important considering the following:
5.85 billion people are expected to join social media…
7 fundamental social media marketing strategies for Ecommerce websites
Online shopping is gradually gaining popularity, and the acceptance rate is very high, mostly among the young generation. Studies indicate that the graph is expected to rise, and by 2040, economists are confident that over 95% of the sales will be completed online.
E-commerce entrepreneurs must strive to improve customer service to ensure the growth of their online shops. With excellent…
Webinar: Social media marketing
IS YOUR SOCIAL MEDIA INCREASING YOUR SALES? Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities?
Business 2 Community conducted some surveys and published these results in January 2016:
90% of young adults—ages 18 to 29—use social media.…
Humor in Social Media: Transforming Marketing from Funny Cartoons to Viral Campaigns
Social media marketing has undergone a significant transformation, with humor emerging as a key element in engaging and captivating audiences. This evolution reflects a shift towards more relatable, humanized content that resonates with users on a personal level.
By integrating humor with strategic content creation, brands have found a powerful formula for success. This blog delves into this…
The Complete Guide to Marketing Automation for Agencies: Scale Smarter, Not Harder
What Is Marketing Automation for Agencies? Marketing automation consists of using software to automate repetitive marketing tasks such as email campaigns, social media posts scheduling, drip campaigns, AI chatbots, reports, etc… across multiple clients.
Digital agencies manage numerous clients and campaigns, therefore automation ensures efficiency and consistency; 76% of companies using…
How to Turn Social Engagement into Smart Automation
In this webinar, we explored an exciting topic that many marketers don’t even realize they can implement: turning social media engagement into smart automation. By the end of this guide, you'll see how you can combine the best of social media and marketing automation to create a powerful funnel that not only captures leads but also enriches their data for better targeting. Watch the…
The Legal Impacts of AI in Marketing: What Businesses Need to Know
Brief Overview of AI in Marketing In recent times, artificial intelligence (AI) has invaded nearly all aspects of human life and business operations. Businesses are leveraging the power of AI in many ways, including marketing. From automated text and video content creation to using predictive analytics capabilities of AI tools, companies are trying to improve customer engagement and…
Top Social Media Trends For 2025
Social media trends are evolving rapidly, and staying updated is essential for digital agencies, SMBs, and marketing consultants. In 2025, AI-driven tools and automation will redefine how businesses connect with audiences, save time, and increase efficiency. From AI-powered content creation tools to innovative wearables like Meta smart glasses, these technologies offer exciting opportunities.…
How AI Is Driving Hyper-Personalized Marketing Campaigns in 2025
AI continues to stamp its presence with several significant advancements and adoptions in various fields. Its rapid evolution and real-world initiatives prove that AI is an inevitable part of our future.
Interestingly, the marketing and advertising industry is at the forefront of AI adoption, with a 37% adoption rate of generative AI in the workplace. Beyond content generation,…
How Businesses Are Leveraging AI for Smarter Marketing in 2025
The motto “If you can’t beat them, join them” best encapsulates the state of artificial intelligence in marketing today. Businesses can’t ignore technology anymore, and this article examines how businesses are leveraging AI for marketing.
While AI still has teething problems, what it can already do is immense. Smart marketing is a key area in which businesses stand to benefit the most by…