Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions

Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc. In today's day and age, SMM is especially important considering the following: 5.85 billion people are expected to join social media…

7 fundamental social media marketing strategies for Ecommerce websites 

Online shopping is gradually gaining popularity, and the acceptance rate is very high, mostly among the young generation. Studies indicate that the graph is expected to rise, and by 2040, economists are confident that over 95% of the sales will be completed online. E-commerce entrepreneurs must strive to improve customer service to ensure the growth of their online shops. With excellent…

Webinar: Social media marketing

IS YOUR SOCIAL MEDIA INCREASING YOUR SALES? Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities? Business 2 Community conducted some surveys and published these results in January 2016: 90% of young adults—ages 18 to 29—use social media.…

Humor in Social Media: Transforming Marketing from Funny Cartoons to Viral Campaigns

Social media marketing has undergone a significant transformation, with humor emerging as a key element in engaging and captivating audiences. This evolution reflects a shift towards more relatable, humanized content that resonates with users on a personal level. By integrating humor with strategic content creation, brands have found a powerful formula for success. This blog delves into…

Measuring Marketing Success: Essential Guide to Profit and Loss Analysis

The pressure is on marketers to deliver profitable results. But are your marketing initiatives positively impacting your bottom line without incurring considerable expenses? If you’re unsure, it’s time to perform a profit and loss analysis. As well as communicating key financial insights — such as where your resources are being spent and where your income is generated — a profit and loss…

Best Email Marketing Practices to Boost Your Engagement Rate

Despite the evolution of technology and new trends in digital marketing, email marketing remains one of the most effective channels for engaging prospects, nurturing leads, and converting them into loyal customers. According to Statista, email marketing revenue is growing worldwide and is expected to reach $17.9 billion by 2027, compared to $7.5 billion in 2020. Source: Statista…

The best times to post on social media

Each social media platform is a force in constant flux. While there is always a “best” time to schedule a post, there isn’t necessarily a “perfect” time. No magic formula will guarantee traffic, but numerous studies offer insights to help craft a framework for maximum audience engagement. Factors like target audience demographics, behavior patterns, and the specifics of your brand,…

The Future of Marketing Automation: How Innovative Technology Reshapes Customer Engagement

Marketing automation can, at times, seem like magic. Fortunately, it’s not. We owe this revolution to powerful technology driven by genius innovation. If the marketing industry were headed by a great wizard like Gandalf, he’d probably offer the following two points of wisdom: A. In 2023, you need to reach out directly to potential customers and engage with them. B. It’s better if…

VBOUT Earns a Spot as the Integration Leader in the Email Marketing Software Category

GetApp, a renowned company dedicated to assisting businesses in their software purchasing decisions, prominently featured VBOUT in its esteemed Integration Leaders Report, specifically within the Email Marketing Software Category. This recognition highlights VBOUT's exceptional performance in terms of seamless integration capabilities, solidifying its position as a leading solution in the…

How to Build a Halloween Marketing Campaign that Brings Results in 2023

Learning how to build a Halloween marketing campaign is a great idea for marketers who want to make the most out of the holiday season. Why? Because the holiday has become popular worldwide and is celebrated by everyone, not just kids. But that’s not all. It is also a great time for marketers to get a boost in sales as people tend to spend a lot around this time. The average…