35 landing page examples you should never miss
Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a single conversion objective and with one business goal in mind. For instance, if you’re creating a landing page to capture leads for an ebook that you’ve published, your primary goal is to drive…
10 digital marketing trends for 2019 you should know
As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers.
Based on the digital marketing trends article…
GDPR compliance: Are you ready?
On 25 May 2018, GDPR or General Protection Regulation came into force in the EU (after a 2-year adoption period spurred in 2016). It was created with the purpose of coordinating data privacy laws across Europe. At a glance, the Regulation describes itself as a revitalized means of protection for personal data.
Personal data means data relating to a living individual who can be identified…
How to create landing pages that convert
It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there. In a post-mortem, you notice a disastrous conversion rate. The truth is, your landing page wasn’t up to par-- or not existent at all. This is a mistake that beginners learn to overcome really quickly. Optimizing landing pages is critical to boost your…
10 ways to boost traffic and sales with Twitter
Used by world leaders and regular citizens alike, Twitter is a social media platform that has undeniably transformed the way that humans interact. While this may seem hyperbolic, Twitter has created a language - initially in 140 characters or less - that has defined digital, person-to-person interactions more so than any other platform that came before. The brainchild of programmers Jack…
How to write effective meta descriptions
Meta descriptions are an incredibly important (and often overlooked) element of the digital ecosystem. A short paragraph of text that summarizes a page’s content, the meta description plays a vital role in getting searchers to click on your page, rather than your competitors’. Not only does the description serve as a “sneak peek” into the page’s content, but search engines will highlight the…
How to boost your business with Instagram stories
Back in 2016, Snapchat was the app on the tip of everyone’s tongue. However, in August of that year, Instagram launched a similar feature and titled it ‘stories.’ At first glance, Instagram’s stories seemed like a thinly veiled attempt to steal Snapchat’s users and market shares. Yet, while Instagram undeniably took cues from Snapchat’s success, the app has since elevated their stories and…
Net neutrality repeal: What now?
The hotly contended issue of net neutrality has been making headlines for months. On December 14th 2017, the United States’ Federal Communications Commission (FCC) voted to repeal the current net neutrality regulations, which required internet service providers to classify high-speed internet as a public utility. Within the bounds of these net neutrality regulations, service providers could…
12 LinkedIn features you should be using now
When Microsoft acquired LinkedIn back in 2016 for a crisp $26.2 billion, many people scratched their heads. Why focus on a networking site whose ‘cool factor’ palled in comparison to Facebook, Twitter, and Instagram? Why such a large amount for a platform that had, for all intents and purposes, plateaued in the public eye? Well, now we know now that Microsoft had a few tricks up their…
9 tips for optimizing your video marketing content
Chances are, that if you’ve had an online presence at all in the past year, you’ve come across a great deal of videos from a variety of different brands and individuals alike. This is not by any coincidence. The number of internet users watching videos daily is on the rise and is taking up an increasing portion of all of the media shared online. It is predicted that videos will make up a…