5 a/b testing tactics that improve your email campaign performance
A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…
Five top digital marketing trends In 2016
Digital marketing is a fast paced environment with constantly changing technologies and techniques. Developing successful campaigns, measuring success, and engaging customers requires marketers to continually shift strategies and adopt new tactics. To help you plan a successful 2016, we analyze five of the emerging trends and explain some ways to incorporate this in your planning for the year.…
11 ways email campaigns can drive conversions
Email marketing plays a critical role in improving the relationship with your customers. It allows you to transform your visitors into loyal guests and increase your marketing revenues. According to direct marketing association, email marketing contributes a $40 return on investment for every dollar spent. In order to boost your conversion rate with email marketing, here are some efficient…
10 tips to increase your LinkedIn company page followers
LinkedIn was started on May 5th 2003 and transformed the way business professionals connect worldwide.
With 500+ million users and growing, and the search intent for the keyword “LinkedIn” that has more than doubled in the last 10 years, this professional social media networking site is now one of the most influential platforms over the internet. As the platform has grown, it evolved to…
Differences between traditional marketing and growth hacking
What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…
How to measure your email marketing performance
Every time you send an email campaign, you should look at the metrics captured by your email marketing system in order for you to fine tune your efforts and get better results. Here is a list of the most important data metrics you should look at when sending out an email campaign:
Open Rate This is a direct indication of the quality of the list you are targeting. Single opt-in lists…
8 quick tips to create awesome Black Friday and Cyber Monday deals that boost your sales
Black Friday and Cyber Monday are two of the biggest shopping days in the United States. Since billions of dollars are spent online and offline, big and small retailers take advantage of those 2 days to drive sales and revenue by offering special discounts and flash offers.
Here are 8 quick tips on how to create effective Black Friday and Cyber Monday offers to your consumers: Offer a…