How to optimize your Instagram strategy
Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to! The hitch? There are over 8 million business profiles currently active on Instagram as well. In this right, it’s become increasingly important to not only have a presence on…
Digital marketing trends for 2018: Micro-scale & richer content
There has never been a more exciting time for brands to jump into the digital marketing arena than now. Any strong digital marketing strategy will need to take into account upcoming trends as we head into 2018. Adapting to these changes will assure that you are not left in the dust, as online audiences grow exponentially each year.
For 2018, it’s true that there are innovative, new…
The impact of new devices on marketing
In the advent of Apple dropping the iPhone X, it seems that companies are updating devices, or coming out with new ones at a rate that we have never seen before. Advances in technology have always had a significant impact on marketing practices. In fact, the field of digital marketing is born of the age of the internet. It is a marketer’s job to identify the most effective medium to reach…
How to build a successful, effective landing page
It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there. In a post-mortem, you notice a disastrous conversion rate. The truth is, your landing page wasn’t up to par-- or not existent at all. This is a mistake that beginners learn to overcome really quickly. Without a powerful landing page, it doesn’t matter…
How to become a digital marketing expert
Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online. Companies are aware that to succeed, they must have a strong, competitive online presence. In fact, a study conducted by the direct marketing association showed that the digital…
Differences between traditional marketing and growth hacking
What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…
5 tips on running a successful social media campaign
According to a study conducted by “Staples”, the world’s largest office products company and second largest internet retailer, small business owners comprehend the importance of social media in engaging with customers and improving conversion but often lack the expertise of incorporating digital marketing resources into their businesses. In this article, you will learn 5 quick tips on how…
6 killer email automation processes proven to boost conversions
Marketing automation has been one of the biggest trends as more and more affordable solutions with simplified interfaces surface the SaaS ecosystem. Smaller companies are now able to deploy automation campaigns in matter of hours and with very little investment.
Here are 6 effective, easy to setup email automation processes that are proven to increase conversion and increase sales,…