Why no marketing campaign is complete without a landing page
Marketers from all walks of life understand that getting visitors to your website is half the battle, the next focus should be turning them into leads. The variety of strategies for lead generation and conversion are diverse, but today, we’ll delve into exactly why landing pages are vital to any successful campaign.
To learn more about the elements that go into a strong landing page, click…
10 features you must have in your marketing automation platform
There is no doubt that marketing agencies have the skillset and expertise to do high level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running a successful agency is knowing when it is best to leave complicated and repetitive tasks to a software that is tailored for just that. In the end, it is more feasible and…
8 marketing automation mistakes and how to avoid them
The field of marketing automation is growing at a surprising rate due to the major benefits it offers for businesses. According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and effectively? In this infographic, we've put together 8…
Interactive email content blocks
We are EXCITED to share the release of our powerful actionable content blocks available under the VBOUT email marketing suite. Now you can add BUY NOW buttons, videos, interactive time countdown and add-to-calendar events inside your email campaigns. This feature eliminates steps from users and allows them to take action directly from their email. For example, the buy now button takes the…
How to become a digital marketing expert
Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online. Companies are aware that to succeed, they must have a strong, competitive online presence. In fact, a study conducted by the direct marketing association showed that the digital…
10 considerations for choosing marketing automation software
New marketing technology is created almost daily. In this growing web of services and tools, how does a business choose the right ones? We've put together this list of the 10 most important things to consider when choosing marketing automation software for your business. 1. The number of users you can manage and scale As your business grows, your platform should grow with you. Make sure you…
Top 10 considerations for choosing an email marketing tool
There are dozens of email marketing tools on the market today. They offer a great variety of features and packages which can make it confusing when searching for the right one for your business. To help you choose the right tools for you, we put together a list of the 10 most important considerations for email marketing platforms. 1. Number of contacts/lists you can add to the system There…
2016 digital marketing trends
It was a fascinating 2016 in more ways than one! But, we are going to share the changes that shaped the marketing landscape. VBOUT has put together an infographic that highlights the biggest trends that shaped marketing in 2016. Take a look and let us know how these trends impacted your marketing plans.
Webinar: Video marketing to drive business growth
DID YOU KNOW A VIDEO IN AN EMAIL CAN INCREASE CLICK THROUGH RATES BY 200-300%? Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
Is your video strategy…
Unlock the power of email marketing
DO YOU KNOW THE SECRETS TO INCREASING LEADS WITH EMAIL MARKETING? Against all odds, or logic, email marketing is still the king of content marketing. When the average professional gets over 100 emails daily, how could this be? Have a look at this statistic from Campaign Monitor in 2016:
Email marketing has a 3800% ROI with a return of $38 for every $1 spent.
Something is going right…