Top 10 marketing automation benefits
Are you looking for marketing automation? In this infographic, you will find out 10 major benefits that companies get from using marketing automation.
Mobile marketing in 2016
Mobile activity has exploded and is constantly evolving. From the introduction of the smart phone, to tablets, and upcoming devices likes watches, marketers need to stay on top of trends. We have reached a tipping point where people are viewing some content on mobile more than desktop, like emails. In this webinar, we go over trends and strategies to help marketers maximize their effectiveness…
Sales benefits from marketing automation [Infographic]
According to AdAge, 93% of all CMOs are under more pressure to deliver measurable ROI (return on investment.) Even as the amount of data from digital marketing intensifies, proving the direct impact on revenue is still a challenge for many marketers. Among the tools marketers use to show ROI, marketing automation is growing in popularity because it is incredibly effective. Not only can you use…
Top tools in digital marketing for 2016 [Infographic]
We've put together a handy tool-kit for you to learn about a few of the best tools on the market to address some of your needs in 2016. Several of these have been around a while and are well known, and some are just being introduced to the market and are worth looking into. What are some new tools you are looking to incorporate into your marketing work in 2016? What are some of the tools you…
Five top digital marketing trends In 2016
Digital marketing is a fast paced environment with constantly changing technologies and techniques. Developing successful campaigns, measuring success, and engaging customers requires marketers to continually shift strategies and adopt new tactics. To help you plan a successful 2016, we analyze five of the emerging trends and explain some ways to incorporate this in your planning for the year.…
The major b2b marketing trends in 2015 [Infographic]
In order for marketers to understand and predict the best B2B marketing practices in 2016, we should recap the trends that took place in 2015.
Shake Shack digital marketing analysis
Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company…
The basic video marketing facts, stats and benefits…
Video is one of the most effective growth-hacking tactics to apply to a company's content marketing activities. According to Comscore statistics, Web visitors who watch a video stay on the site two more minutes and are 64% more likely to purchase a product or service. In this Infographic, you will discover different facts, stats,benefits of video marketing and more:
Differences between traditional marketing and growth hacking
What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…
How to measure your email marketing performance
Every time you send an email campaign, you should look at the metrics captured by your email marketing system in order for you to fine tune your efforts and get better results. Here is a list of the most important data metrics you should look at when sending out an email campaign:
Open Rate This is a direct indication of the quality of the list you are targeting. Single opt-in lists…