Marketing Automation Platform

VBOUT’s Marketing Automation Create automations in minutes Create automations in minutes Easily customize your workflows Easily customize your workflows Optimize your customer relationships Optimize your customer relationships Harness the power of automation Harness the power of…

10 digital marketing trends for 2019 you should know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Based on the digital marketing trends article…

Integrate your landing pages with your marketing automation

VBOUT allows you to integrate your landing pages with your marketing automation such as automation worfkflows, segmentation and lead scoring as well as tracking your users visits and their engagement history. This helps you optimize your marketing campaigns based on in-depth analysis and relevant user behavior. Here are some of the instances you can integrate your landing pages with your…

In-house vs agency marketing: Which one is best for you?

During a certain period in a business’s life, the inevitable question will pop-up: in-house or agency marketing? First of all, there is no right or wrong. The answer depends on a variety of factors directly related to your business, and where you’re looking to take it in the future. Let’s break it down: in-house marketing involves people paid by your company, who work exclusively for your…

20 inspiring digital marketing experts that you need to know

Most people are quick to associate power with a famous last name and an over-a-billion dollar net worth; think Musk, Bezos, Gates, Zuckerberg. While successful marketers always have a solid social media presence, the gravity of their work translates into the success of multiple brands, as opposed to an individual one, over a variety of industries. Our list below depicts names that are not…

Valentine’s Day marketing ideas to grab customers’ attention

Love is a multi-billion dollar industry. With the total consumer spending sitting at an impressive $18.2 billion in 2017, Valentine’s Day has become an essential holiday for businesses both big and small. With the average consumer spending approximately $136.57 on gifts and tokens of affection—and with that number projected to rise in the coming years—it’s time to turn those haphazard,…

How to build relationships with customers using dynamic content

If you keep a close eye on digital marketing practices, chances are you’ve heard the term “dynamic” content. Today, personalization is in everything. In turn, this is what customers come to expect from brands. Gone are the days of not putting attention to detail, blasting generic campaigns out to your audience, hoping for the best. It’s time to get personal! According to a 2017 Harvard…

Why you still need to use emails in your marketing strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms…

VBOUT voted in as a top marketing automation platform!

VBOUT has been ranked one of the best marketing automation platforms, based on 11000+ reviews across more than 240 products in the marketing automation category. In fact, VBOUT scored the highest among other platforms and lead the industry across major categories: End user satisfaction: VBOUT customers have expressed satisfaction because the platform saves them time, improves their…

The impact of new devices on marketing

In the advent of Apple dropping the iPhone X, it seems that companies are updating devices, or coming out with new ones at a rate that we have never seen before. Advances in technology have always had a significant impact on marketing practices. In fact, the field of digital marketing is born of the age of the internet. It is a marketer’s job to identify the most effective medium to reach…