Valentine’s Day marketing ideas to grab customers’ attention
Love is a multi-billion dollar industry. With the total consumer spending sitting at an impressive $18.2 billion in 2017, Valentine’s Day has become an essential holiday for businesses both big and small. With the average consumer spending approximately $136.57 on gifts and tokens of affection—and with that number projected to rise in the coming years—it’s time to turn those haphazard,…
Triggered emails: How to enhance your relationship with customers
Triggered emails are messages that are automatically sent to your users based on certain interactions they have with your business, product or service; this can include a variety of different user actions. The trick is to identify these actions and determine the most relevant messaging that feels natural yet interesting to the receiver. Fundamentally, a triggered email is inherently…
VBOUT voted in as a top marketing automation platform!
VBOUT has been ranked one of the best marketing automation platforms, based on 11000+ reviews across more than 240 products in the marketing automation category.
In fact, VBOUT scored the highest among other platforms and lead the industry across major categories:
End user satisfaction: VBOUT customers have expressed satisfaction because the platform saves them time, improves their…
The impact of new devices on marketing
In the advent of Apple dropping the iPhone X, it seems that companies are updating devices, or coming out with new ones at a rate that we have never seen before. Advances in technology have always had a significant impact on marketing practices. In fact, the field of digital marketing is born of the age of the internet. It is a marketer’s job to identify the most effective medium to reach…
Why no marketing campaign is complete without a landing page
Marketers from all walks of life understand that getting visitors to your website is half the battle, the next focus should be turning them into leads. The variety of strategies for lead generation and conversion are diverse, but today, we’ll delve into exactly why landing pages are vital to any successful campaign.
To learn more about the elements that go into a strong landing page, click…
10 features you must have in your marketing automation platform
There is no doubt that marketing agencies have the skillset and expertise to do high level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running a successful agency is knowing when it is best to leave complicated and repetitive tasks to a software that is tailored for just that. In the end, it is more feasible and…
Interactive email content blocks
We are EXCITED to share the release of our powerful actionable content blocks available under the VBOUT email marketing suite. Now you can add BUY NOW buttons, videos, interactive time countdown and add-to-calendar events inside your email campaigns. This feature eliminates steps from users and allows them to take action directly from their email. For example, the buy now button takes the…
How to become a digital marketing expert
Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online. Companies are aware that to succeed, they must have a strong, competitive online presence. In fact, a study conducted by the direct marketing association showed that the digital…
10 considerations for choosing marketing automation software
New marketing technology is created almost daily. In this growing web of services and tools, how does a business choose the right ones? We've put together this list of the 10 most important things to consider when choosing marketing automation software for your business. 1. The number of users you can manage and scale As your business grows, your platform should grow with you. Make sure you…
5 a/b testing tactics that improve your email campaign performance
A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…