Webinar: Successful email automation
Do you know the impact of using automation with your email campaigns? Digital marketers know that email is still one of the best ways to nurture leads and develop relationships with customers. Here are some figures to think about:
"85% of marketers cite email as the most effective lead-generation tactic. In turn, businesses that use marketing automation to nurture prospects experience up…
Webinar: Video marketing to drive business growth
DID YOU KNOW A VIDEO IN AN EMAIL CAN INCREASE CLICK THROUGH RATES BY 200-300%? Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
Is your video strategy…
Top 10 considerations for choosing marketing technology
According to Marketing Land in March 2016, "almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011." There's also no sign of a slow down in this industry. New companies, technologies and innovations are being created almost daily. In this growing web of services and tools, how does a company choose the right ones? We've put…
Mobile marketing in 2016
Mobile activity has exploded and is constantly evolving. From the introduction of the smart phone, to tablets, and upcoming devices likes watches, marketers need to stay on top of trends. We have reached a tipping point where people are viewing some content on mobile more than desktop, like emails. In this webinar, we go over trends and strategies to help marketers maximize their effectiveness…
7 ways to use smart popups to increase your email subscribers
Competition for e-commerce sites is steadily increasing. As a result, online retailers need to use effective techniques to convert visitors into email subscribers and then into customers.
When browsing the web these days, it is hard not to notice pop-ups being used on many websites. There are many types, from simple pop-ups that appear as soon as you open a page, to those that suddenly…
Five top digital marketing trends In 2016
Digital marketing is a fast paced environment with constantly changing technologies and techniques. Developing successful campaigns, measuring success, and engaging customers requires marketers to continually shift strategies and adopt new tactics. To help you plan a successful 2016, we analyze five of the emerging trends and explain some ways to incorporate this in your planning for the year.…
Shake Shack digital marketing analysis
Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company…
11 ways email campaigns can drive conversions
Email marketing plays a critical role in improving the relationship with your customers. It allows you to transform your visitors into loyal guests and increase your marketing revenues. According to direct marketing association, email marketing contributes a $40 return on investment for every dollar spent. In order to boost your conversion rate with email marketing, here are some efficient…
Differences between traditional marketing and growth hacking
What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…
List of email bounce codes
Bounced emails are disappointing; it means some of your recipients are not receiving the email campaigns you’re sending them. And if the bounce rate is high, it will impact your deliverability.
To minimize this problem, you should manage your bounces in a proactive way by applying some helpful tactics. So what must be done first?
The answer is: Identifying the bounce codes which are…