Interactive email content blocks
We are EXCITED to share the release of our powerful actionable content blocks available under the VBOUT email marketing suite. Now you can add BUY NOW buttons, videos, interactive time countdown and add-to-calendar events inside your email campaigns. This feature eliminates steps from users and allows them to take action directly from their email. For example, the buy now button takes the…
How to create buyer personas for your business? Some ways to Consider!
Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and goals. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. In our last article, we talked about the main benefits…
How to become a digital marketing expert
Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online. Companies are aware that to succeed, they must have a strong, competitive online presence. In fact, a study conducted by the direct marketing association showed that the digital…
How to nurture leads and optimize your sales funnel with automation workflows
The Customer Journey have become major buzz words in marketing today. According to a report from Forrester, 63% of marketers currently use some sort of journey mapping, and this trend is expected to continue. Due to growing demand, there are many marketing technology tools that can help you create customer journey maps. Before you begin researching which tools are right for you, it is…
Top 10 considerations for choosing a social media tool
In order to choose the right social media marketing tools for your business, you should first determine your goals. To help you think about what features or items to evaluate in your decision-making process, we listed out the top 10 considerations for choosing a social media tool.
1. Comprehensive calendar Scheduling posts in advance is one of the main features that marketers search…
10 considerations for choosing marketing automation software
New marketing technology is created almost daily. In this growing web of services and tools, how does a business choose the right ones? We've put together this list of the 10 most important things to consider when choosing marketing automation software for your business. 1. The number of users you can manage and scale As your business grows, your platform should grow with you. Make sure you…
Top 10 considerations for choosing an email marketing tool
There are dozens of email marketing tools on the market today. They offer a great variety of features and packages which can make it confusing when searching for the right one for your business. To help you choose the right tools for you, we put together a list of the 10 most important considerations for email marketing platforms. 1. Number of contacts/lists you can add to the system There…
Synchronize user data using automation
This Vbout Automation Action should be used to push Contact Data from Vbout to an API listener page on your server. You can in turn insert this data into your database or to your CRM, given it has its own api. This listener is a web page or web application you create on your server that is always active and has code that allows it to accept and verify "contact" data sent from Vbout, This…
Webinar: Successful email automation
Do you know the impact of using automation with your email campaigns? Digital marketers know that email is still one of the best ways to nurture leads and develop relationships with customers. Here are some figures to think about:
"85% of marketers cite email as the most effective lead-generation tactic. In turn, businesses that use marketing automation to nurture prospects experience up…
VBOUT July-August feature release
New logo, Email Inbox Preview and Enhanced Analytics are rocking your dashboard while you might be planning an awesome vacation.
Here is a quick rundown of this HOT release: 1. Enhanced Reporting We know that reporting is key to your success, we also know it can be time consuming, this is why we added the ability to create multiple reports, customize and personalize each, then deliver…