Understanding first-party cookies and attribution models

In this webinar “Understanding first-party cookies and attribution models, you will learn: Why first-party cookies are becoming more important for marketers and advertisers Difference between first-party and third-party cookies Why third-party cookies are dying Marketers and advertisers future concerns Benefits of first-party cookies and how you can leverage them to exceed…

Email in 2021 – Trends and Benchmarks

Email in 2021 - Trends and Benchmarks In this week's Rip an email Monday, we summarize Sparkpost's document on Email in 2021. You can find interesting benchmarks and charts such as the impact of COVID on different industries and some trends that you can tap into in order to build a more effective email marketing strategy for your business. Here is the full whitepaper.

Facebook Metrics Every Brand Needs to Track

There should be little doubt that Facebook offers immense digital marketing capabilities. After all, social media advertising can yield impressive results, hence its recent surge in popularity among marketing agencies. Whether it's an eCommerce website strategy or otherwise, Facebook's leading status as a platform can offer a vast potential audience. However, gauging such techniques'…

Auto-replies not sent to my reply-to campaign configuration

Auto-replies not sent to my reply-to campaign configuration Auto-replies can clutter your inbox when sending an email campaign. In this post, I answer the infamous question: Why auto-replies (AKA Vacation Responses) are going back to “From Sender” not the “Reply To” configuration? Auto-responder header samples: X-Autogenerated X-Autoreply X-AutoReply-From…

What is a BIMI record – All you need to know

What is a BIMI record - All you need to know Why you need to add a #BIMI record in 2021 to your DNS if you are sending out emails (marketing or transactional)? BIMI is a recent addition to email DNS authentication, to help ESPs (email service providers like Gmail, Yahoo, etc...) authenticate your brand and add your logo beside your subject lines. This video covers everything you need to…

How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period

As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease. Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire). However, digital…

Email Preheaders – Everything you need to know

Email Preheaders - Everything you need to know In this week's video of rip an email, we share everything you need to know about email preheaders and how brands use them to optimize their open rates. Some of the best practices are: Screen size of recipient impacts where Preheaders get cutoff so keep them short. Personalize them by including people and company name tags. Use emojis…

How to Create a Strong Content Marketing Strategy That Boosts Ecommerce Success

E-commerce was already growing quickly, but the COVID-19 pandemic pushed the growth into the stratosphere. As of April 2020, e-commerce had a 129% year-over-year growth rate, and that number only continued to soar throughout the year. This is great news for any e-commerce company, but to take advantage of these trends it’s essential to create a broad content marketing strategy to capture…

FREE Email Marketing Tools

FREE Email Marketing Tools Here is our top 9 FREE email marketing tools that you must have to elevate your email game: EMAIL COPY, KEYWORD SPAM CHECKER, SPAM COMPLIANCE, SUBJECT - LINE IDEAS: https://www.vbout.com/free-tools EMAIL FORMAT TEST: https://putsmail.com EMAIL DESIGNS FROM BRANDS: https://reallygoodemails.com DNS SCAN: https://dnschecker.org WEBSITE BLACKLIST SCAN:…