Did you know that Instagram users spend an average of 28 minutes per day on the platform? That's a huge number, and it's no wonder businesses are starting to use Instagram as a way to increase product awareness, build their reputation, or strengthen relationships with their customers. But you can also use Instagram Shopping to boost your e-commerce sales. In this blog post, we will…

Leads are the lifeblood of your company. A regular influx of fresh leads can help you counteract customer churn and build your base to keep your business in the black. But not all leads are created equal, and your time as a marketer is precious. That’s why you need airtight lead scoring criteria to help you decide where your email marketing time and effort are best spent. What is lead…

The advantages of email marketing far exceed its challenges. Despite being one of the oldest marketing tactics, email marketing remains one of the most effective ones. And, given that there are no big costs associated with email marketing, it also delivers good returns on investment. That’s why marketers use email marketing for a variety of purposes and you should too. Especially,…

Improving your email open rate is mostly about understanding who you are targeting and why. While this may sound simple, most emails used for marketing go unopened simply because they don't find the right audience, nor do they have the right content. Luckily, there are some straightforward ways to improve your email open rate. How to improve your email open rate There are several ways…

The COVID-19 Pandemic made a lasting change to everyone’s shopping behaviors around the world. As a result, the ecommerce industry achieved a decade’s worth of growth in just three months. However, the sudden growth has forced all ecommerce stores worldwide to revamp their marketing strategy, especially their email marketing game. Believe it or not but ecommerce email marketing is one…

What is a sales funnel? A sales funnel is the path that turns potential leads into customers. A lead enters the funnel when they learn about your brand and exits when they buy something. The most important part is to know how to properly craft the funnel; it starts with determining the main elements required for each stage of the funnel, from the awareness stage, to the consideration…

Back in August 1994, the first online retail transaction took place, marking the birth of a new era of shopping. Fast forward to 2021, and there are more than 2 billion digital shoppers worldwide. This ecommerce revolution is underway, even as we speak. It’s predicted that by 2040, as much as 95% of all purchases will be made online. This is great news for your online store, as this…

Marketing a small business isn’t cheap, and few entrepreneurs have the budget to build a marketing department when they’re just starting out. And since the cost of startup branding services could range from $5,000 to $20,000 or more, many aspiring entrepreneurs can’t afford to hire freelancers or agencies when developing their brand messaging or using different marketing channels to promote…