How we decided on our new logo

After month of brainstorming and hundreds of concepts, we finally chose a logo we love! A great balance between simple typography, symmetry and positive impact. Below is a quick snapshot of our logo finalists. AND THE WINNER IS.....

VBOUT July-August feature release

New logo, Email Inbox Preview and Enhanced Analytics are rocking your dashboard while you might be planning an awesome vacation. Here is a quick rundown of this HOT release: 1. Enhanced Reporting We know that reporting is key to your success, we also know it can be time consuming, this is why we added the ability to create multiple reports, customize and personalize each, then deliver…

Using lead intelligence to close more sales

Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their "State of Marketing Automation 2014" report: Best-in-Class companies saw a 36% conversion rate from marketing response (raw lead) to marketing-qualified lead (MQL) vs. 18% for All Others Or maybe you are using lead intelligence but not seeing significant benefits or…

Webinar: Social media marketing

IS YOUR SOCIAL MEDIA INCREASING YOUR SALES? Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities? Business 2 Community conducted some surveys and published these results in January 2016: 90% of young adults—ages 18 to 29—use social media.…

Unlock the power of email marketing

DO YOU KNOW THE SECRETS TO INCREASING LEADS WITH EMAIL MARKETING? Against all odds, or logic, email marketing is still the king of content marketing. When the average professional gets over 100 emails daily, how could this be? Have a look at this statistic from Campaign Monitor in 2016: Email marketing has a 3800% ROI with a return of $38 for every $1 spent. Something is going right…

Webinar: Intro to digital marketing

Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. You will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation…

Manipulating shortcodes – supercharge your personalization

Personalizing your emails and landing pages is super important. Vbout gives you the ultimate flexibility when adding shortcodes to your campaigns or landing pages, ensuring you control what the user sees and what to fall back on when values are missing. Here are some helpful syntax come handy when targeting lists with varied data format. some examples, full name in one field, missing names and…

Content marketing success

"More content is being created in 48 hours than what was produced from the beginning of time until 2003." -Eric Schmidt. It's no surprise that many companies struggle to engage in this saturated environment. In this webinar, we'll teach you why content marketing is still relevant and best practices to make sure you're getting a solid ROI on your efforts. View the presentation…

Webinar: Create a great online brand

IS YOUR ONLINE BRAND GROWING YOUR BUSINESS? According to Forrester research "of the information buyers read before making a purchasing decision, 70% is online." This statistic is a clear indicator that in 2016 your online brand is a vital piece of growing your business. Consumers, whether B2B or B2C, increasingly use the internet as the first step in researching products and services.…