Mobile marketing in 2016

Mobile activity has exploded and is constantly evolving. From the introduction of the smart phone, to tablets, and upcoming devices likes watches, marketers need to stay on top of trends. We have reached a tipping point where people are viewing some content on mobile more than desktop, like emails. In this webinar, we go over trends and strategies to help marketers maximize their effectiveness…

Webinar: The science of landing pages

Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. Find out some important tips on building the best landing pages in this webinar.   View the presentation here.

New feature release: landing page builder

After months of dedicated work, we are excited to beta launch our landing page builder. I want to share with you why we decided to build this component and how we did it. The Continuously Growing List of Tools Required It's become essential for marketers to create landing pages for variety of reasons: SEO, collecting more leads, conversion, event launches, PPC and more. There are many…

Five top digital marketing trends In 2016

Digital marketing is a fast paced environment with constantly changing technologies and techniques. Developing successful campaigns, measuring success, and engaging customers requires marketers to continually shift strategies and adopt new tactics. To help you plan a successful 2016, we analyze five of the emerging trends and explain some ways to incorporate this in your planning for the year.…

Using custom domain names on VBOUT landing pages

How to create a domain alias You can use your own domain name or sub-domain to point to your landing pages created on the Vbout. Furthermore, you can point the same domain name to multiple sub-pages from the same system. Below are simple instructions on how to use your own domain name: Choose and register your domain name If you don't have a domain name already, you'll need to…

Shake Shack digital marketing analysis

Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company…

Lead scoring glossary

Vbout offers a comprehensive list of Lead Scoring actions that you can score your leads on. Below is a breakdown of the scores based on engagement: On-Site Actions: Destination URL: User visits a particular page on your website Duration on Site: User spends a certain amount of time on your website Number of page visited: User visits a certain number of pages on your website…

Create an email campaign on VBOUT

On the Manage Campaign page you find a list of all your email marketing activity. You can view old campaigns and their stats, your pending campaigns in queue as well as your draft campaigns.