5 a/b testing tactics that improve your email campaign performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…

Top 10 agency benefits from marketing automation

Are you thinking of using marketing automation at your agency? Or maybe you're already using it, but wondering if you're getting all the benefits from this technology? In this video, we explain the 10 top benefits agencies get with using marketing automation. Have you experienced these benefits or others? Let us know! We'd love your feedback.

VBOUT July-August feature release

New logo, Email Inbox Preview and Enhanced Analytics are rocking your dashboard while you might be planning an awesome vacation. Here is a quick rundown of this HOT release: 1. Enhanced Reporting We know that reporting is key to your success, we also know it can be time consuming, this is why we added the ability to create multiple reports, customize and personalize each, then deliver…

6 marketing automation tools in 60 minutes

SiriusDecisions published research that indicates 85% of B2B marketers using marketing automation platforms felt they were not using them to their full potential. Don’t be part of the 85% and learn how to get a full return on your investment in this presentation. At Vbout we work hard to ensure all our clients know how to use our entire platform to its greatest capabilities. Marketing…

Five top digital marketing trends In 2016

Digital marketing is a fast paced environment with constantly changing technologies and techniques. Developing successful campaigns, measuring success, and engaging customers requires marketers to continually shift strategies and adopt new tactics. To help you plan a successful 2016, we analyze five of the emerging trends and explain some ways to incorporate this in your planning for the year.…

6 killer email automation processes proven to boost conversions

Marketing automation has been one of the biggest trends as more and more affordable solutions with simplified interfaces surface the SaaS ecosystem. Smaller companies are now able to deploy automation campaigns in matter of hours and with very little investment. Here are 6 effective, easy to setup email automation processes that are proven to increase conversion and increase sales,…