Improve your lead gen and grow your business with VBOUT’s new Digital Marketing Academy

If you’re looking for different ways to grow your business, improve your skills in lead generation and marketing automation or advance your career, you’ve come to the right place. What’s the VBOUT academy? The VBOUT academy offers a course that consists of a variety of lessons as well as best practices in lead generation and marketing automation that provide different strategies on…

Analyzing 6 webinar invites from 6 brands

Analyzing 6 webinar invites from 6 brands We analyze 6 webinar invites from six brands: Facebook, Segment, Trustpilot, Atlassian, UGURUS, TangoCode including their email structure, event landing page and the tech behind the email.

6 highly effective tips for running a holiday campaign in 2020

2020 may not be the year we had all planned, but online shopping behavior remains strong. In Q2 of 2020, US ecommerce sales increased over 40%, with a record $1 in every $5 spent online. What does that mean for your business? It means for this holiday season, you need to be prepared in order to gain a slice of the consumer spending pie. If you’re starting to think about your holiday…

5 reasons longer blog posts are best to generate leads

As a content marketer, you probably know how crucial regularly posting content for your company’s blog is. You know that it is quite a resource to generate leads. You also recognize that the blog posts should be of quality too. But, have you ever considered their length before? On average, just %18 of companies’ blog posts are over 750 words, and the average word count of content that…

How to give good customer service: 7 tips that’ll “WOW” your customers

Investing in good customer service is essential because customers expect it and will quickly move on if they cannot get the help they need, even if you have the best product or service. Excellent customer service is often ranked first when consumers are asked what impacts their trust and loyalty to a company. Giving customers great service is more complex today with all the communication…

How to make a customer feel like your friend

Successful customer acquisition and retention are processes that consist of several important steps. From creating a buyer persona and purposeful targeting to personalizing your email campaigns, there is a lot that can be done to attract new clients and keep the loyal ones happy. That begin said, it’s important to remember that even the best of strategies can fail if you don’t address…

4 crucial, non-verbal landing page visitor metrics to keep in mind

Landing pages offer much in the way of boosting leads. If done the right way, they can help convert occasional visitors into regular customers. That said, an effective way of optimizing your landing page is ensuring it’s visually attractive to prospective readers. With this in mind, you decide to build your landing page to the best of your ability and set your sights high – ready to see…

4 customer retention strategies to recover after a poor experience

The money is in the list. That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones. Customer Service Statistics and Mckinsey's research say that: 61 percent of customers leave after one negative experience. 59 percent leave…

VBOUT – WSI | Recent feature releases, enhancements and pricing updates

It has been a bit over a year since we’ve kicked off the VBOUT and WSI partnership. We are extremely grateful for the amount of feedback and engagement we have received from the community. It has been a great partnership and a win win to everyone. I wanted to take a minute to summarize the releases we have rolled out over the past few months, deeply influenced by the feedback of amazing…