Shake Shack digital marketing analysis
Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company…
The basic video marketing facts, stats and benefits…
Video is one of the most effective growth-hacking tactics to apply to a company's content marketing activities. According to Comscore statistics, Web visitors who watch a video stay on the site two more minutes and are 64% more likely to purchase a product or service. In this Infographic, you will discover different facts, stats,benefits of video marketing and more:
Differences between traditional marketing and growth hacking
What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…
How to measure your email marketing performance
Every time you send an email campaign, you should look at the metrics captured by your email marketing system in order for you to fine tune your efforts and get better results. Here is a list of the most important data metrics you should look at when sending out an email campaign:
Open Rate This is a direct indication of the quality of the list you are targeting. Single opt-in lists…
Marketing Structures Supported in VBOUT
VBOUT offers two marketing solutions that support almost any marketing structure used by large organizations, franchises, chains and agencies. The solutions serve marketing campaigns for large, centralized departments or external clients. The first option is a multi-dashboard structure in which each account has its own dashboard and settings for social media, email marketing, domain…
Five inbound marketing practices you should know
Inbound marketing has become the most effective way to maintain your customers, strengthen your brand image and increase return on investment. While there are many technics for inbound marketing here are five practices that are proven to work wonders when properly implemented
Create Great Content Blogging is the most critical aspect of inbound marketing. It is that first layer of trust…
[Podcast] From Positioning to Persona: Building Brands That Stick
From Positioning to Persona: Building Brands That Stick Host: Richard Fallah: CEO @ VBOUT
Guest Speaker: Mark Evans, Head of Brand and Content at new.io Highlights In this episode of the VBOUT Monthly Marketing Podcast, host Richard Fallah welcomes branding expert Mark Evans to discuss how to create brands that go beyond visibility and into memorability. From brand positioning to…
8 Techniques for Using AI-Powered Chatbots to Improve Client Communication in Financial Services
Forget the old-school phone calls and endless email chains. When it comes to financial services, clients want faster, more efficient communication. That’s why AI-powered chatbots are stepping in to make financial interactions more seamless.
Besides answering customers’ questions, AI chatbots also provide real-time, personalized financial advice to users, enhancing the entire client…
How Hyper-Personalization Can Help You Target Niche Audiences
Every year, millions of new businesses enter the market with the goal of turning prospects into loyal customers. Unfortunately, a majority of them fail to effectively engage with their target audience in this competitive market. If you want your target audience to pay attention to your brand, you need to deliver experiences that resonate with them on a deeper level.
Gone are the days when…
How to Partner with Niche Influencers to Boost Your Brand’s Credibility and Reach
In today's fast-paced and highly competitive digital world, it has become increasingly crucial for businesses to harness the power of influencer marketing to establish brand credibility and expand their reach. While mainstream influencers can be impactful, there's a growing trend toward collaborating with niche influencers for more targeted and authentic brand promotion.
In this article,…