Marketing Structures Supported in VBOUT

VBOUT offers two marketing solutions that support almost any marketing structure used by large organizations, franchises, chains and agencies. The solutions serve marketing campaigns for large, centralized departments or external clients. The first option is a multi-dashboard structure in which each account has its own dashboard and settings for social media, email marketing, domain…

Five inbound marketing practices you should know

Inbound marketing has become the most effective way to maintain your customers, strengthen your brand image and increase return on investment. While there are many technics for inbound marketing  here are five practices that are proven to work wonders when properly implemented Create Great Content Blogging is the most critical aspect of inbound marketing. It is that first layer of trust…

8 Techniques for Using AI-Powered Chatbots to Improve Client Communication in Financial Services

Forget the old-school phone calls and endless email chains. When it comes to financial services, clients want faster, more efficient communication. That’s why AI-powered chatbots are stepping in to make financial interactions more seamless. Besides answering customers’ questions, AI chatbots also provide real-time, personalized financial advice to users, enhancing the entire client…

How Hyper-Personalization Can Help You Target Niche Audiences

Every year, millions of new businesses enter the market with the goal of turning prospects into loyal customers. Unfortunately, a majority of them fail to effectively engage with their target audience in this competitive market. If you want your target audience to pay attention to your brand, you need to deliver experiences that resonate with them on a deeper level. Gone are the days when…

How to Partner with Niche Influencers to Boost Your Brand’s Credibility and Reach

In today's fast-paced and highly competitive digital world, it has become increasingly crucial for businesses to harness the power of influencer marketing to establish brand credibility and expand their reach. While mainstream influencers can be impactful, there's a growing trend toward collaborating with niche influencers for more targeted and authentic brand promotion. In this article,…

Measuring Success in Lead Management: Metrics to Track and Improve

In today's competitive business landscape, effective lead management is essential for generating revenue and driving business growth. However, simply generating leads is not enough – it's equally important to track and measure the success of your lead management efforts to ensure that you are making the most of your resources and maximizing your results. This is where metrics come in. By…

5 reasons longer blog posts are best to generate leads

As a content marketer, you probably know how crucial regularly posting content for your company’s blog is. You know that it is quite a resource to generate leads. You also recognize that the blog posts should be of quality too. But, have you ever considered their length before?  On average, just %18 of companies’ blog posts are over 750 words, and the average word count of content that…

V-cast: How this startup grew to 200+ employees worldwide

V-cast with AB Tasty: How this startup grew to 200+ employees worldwide Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Alix de Sagazan, CEO of AB Tasty Highlights In this Vcast, we interviewed Alix de Sagazan, CEO of AB Tasty, a market leader in the customer conversion optimization space that helps companies with experimentation and personalization, drive fast revenue generation…

V-cast: How to scale to a world wide brand – Mailjet

V-cast with Mailjet: How to scale to a world wide brand Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Miles DePaul, Head of Marketing, North America at Mailjet and Kyle Beldoch, Senior Customer Success Manager at Mailjet Highlights In this episode of top marketer, we met with the marketing team of Mailjet, an email SMTP and SMS tool that initially started in France as a…