Professional Onboarding Overview
Professional Onboarding Overview Talk to a success manager VBOUT provides personalized training and onboarding to help you find success on the platform and get your marketing automation up and running. It includes seven training sessions on how to use each area of the platform as well as consultative approach on industry best practices and latest trends.
The program also helps you…
10 activities a social media expert should do on Facebook
Facebook is one of the most popular social media networks and for a long time, it has had the sole purpose of connecting friends and family. The social media platform slowly transformed into a very effective digital marketing strategy.
As years went by, it has built momentum and made its way to the most advanced digital marketing trends 2020. Everyone wants to have a piece of the pie, and…
7 KPIs you should focus on to measure your agency success
In order to determine your agency’s financial health and success, it’s critical to identify the major KPIs that matter most to your business. Focusing on your key marketing metrics allows you to discover which marketing channel(s) is generating the most valuable clients and the major tweaks that you should apply to reduce your churn rate.
Below are 7 major KPIs your business should measure…
5 Marketo alternatives you should consider in 2024
Marketo, a platform co-founded by Phil Fernandez, David Morandi, and Jon Miller in 2006, was originally designed to serve as an enterprise solution, tailored to meet the needs of marketing experts. The primary focus of Marketo has been on account-based marketing, covering a broad spectrum of marketing avenues such as email, mobile, social media, digital ads, web management, and analytics.…
How to grow your email list with social media
There are no doubts, that your company has an audience that it targets to reach and convert to be in their email list. It may seem too easy but social media is a great avenue to get to your target audience. See, most companies have a massive following on social media yet still struggle with getting people on their email list, why? They ignored their following!
Sure, it is good to have many…
SEO tips: how to rank higher and get more clients
Part science, part art form, search engine optimization (SEO) is an essential marketing practice that is undervalued. With the goal of driving non-paying, organic traffic to your website via search engine results pages (SERPs), SEO guides search engine algorithms in order for you to achieve a higher ranking with every query. The higher you rank, the better your traffic, and the more chances…
Using the foot in the door technique to increase email engagement
The Foot in The Door (FITD) technique is a psychological method of persuasion that's widely used in sales environments. Its purpose is to encourage compliance without applying pressure to the targeted individual.
In 1966, Freedman and Fraser (Stanford University) carried out psychological experiments dedicated to the study of compliance without pressure. The results concluded that when…
How to create an automation to get customer reviews
According to Trust Radius, over 53% of people look at online reviews during their selection process. While B2B and B2C buying behaviors change, the way buyers consume reviews is evolving and becoming an important driver in the decision making stage.
In a nutshell, it really matters what people are saying about your business so you can use this opportunity to establish a strong reputation…
5 ways to improve email subject lines
The success of your email directly depends on your subject line: if it is not interesting, nobody will even bother to open your email. It will go directly to trash or stay forgotten in the mass of other emails. This is why it is so important to understand how to properly construct your email's subject line to make the recipient open it. Here are five ways you can improve your email subject…
6 social media tools to automate your social media management
When our days are full to the brim with projects, meetings, assignments, interviews, conferences, and more, our stress levels can quickly get out of control.
Wouldn’t it be nice to have just a few more hours in the day?
Well, you can.
Here’s the thing: some of those tasks that you find yourself spending hours a week, like managing your business’s social media accounts, can be…