How to optimize your Instagram strategy

Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to! The hitch? There are over 8 million business profiles currently active on Instagram as well. In this right, it’s become increasingly important to not only have a presence on…

Connect VBOUT with Zapier

VBOUT is a comprehensive and robust platform that offers many tools and features to help marketers centralize and automate their tasks in a super easy and effective way. On the other hand, we know that some users might have some commitments with other 3rd party apps or have software limitations that prevent them from directly migrating a part of their process or data to our platform. For…

What a CTA button really needs to drive conversions!

You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content. CTA refers to a call-to-action-- which is a prompt for your audience to do something. In essence, in every marketing campaign you build, you should ensure that there is a clear call-to-action to conclude your content with, whether it be a landing page, a…

Reduce your unsubscribe rate: 8 questions you need to ask yourself

There is no denying that emails are a key element in what goes into marketing a product to consumers. Building a viable and effective email marketing campaign is a huge part of getting a strong conversion rate. Unfortunately, no matter how careful you are in setting up a campaign, people will unsubscribe from your emails. The goal here is not to halt unsubscribes completely-- this is…

A/B testing best practices: Don’t make these mistakes

A/B testing is an incredibly useful method for testing your marketing assumptions. A/B tests aim to bring some objectivity to what was once a largely creative domain. Controlled experiments, in which test subjects are split into two variations in order to compare results to prove or disprove a hypothesis are common in many scientific fields. A/B testing is a powerful tool for CRO (conversion…

Top 10 considerations for choosing a landing page builder

Landing pages have become an indispensable part of marketing. They are a great lead capture and conversion tool. But what are the things you need to consider when choosing a landing page builder? In this video, you will find out the top 10 considerations for choosing a landing page builder. 1. Limits Landing pages are great for SEO building you need a builder that doesn’t limit you…

How to create buyer personas for your business? Some ways to Consider!

Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and goals. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. In our last article, we talked about the main benefits…

How to nurture leads and optimize your sales funnel with automation workflows

The Customer Journey have become major buzz words in marketing today. According to a report from Forrester, 63% of marketers currently use some sort of journey mapping, and this trend is expected to continue. Due to growing demand, there are many marketing technology tools that can help you create customer journey maps. Before you begin researching which tools are right for you, it is…

Synchronize user data using automation

This Vbout Automation Action should be used to push Contact Data from Vbout to an API listener page on your server. You can in turn insert this data into your database or to your CRM, given it has its own api. This listener is a web page or web application you create on your server that is always active and has code that allows it to accept and verify "contact" data sent from Vbout, This…