How to Build a Lead Scoring Criteria for your Email Marketing Strategy in 2023

Leads are the lifeblood of your company. A regular influx of fresh leads can help you counteract customer churn and build your base to keep your business in the black. But not all leads are created equal, and your time as a marketer is precious. That’s why you need airtight lead scoring criteria to help you decide where your email marketing time and effort are best spent. What is lead…

7 Advantages of Email Marketing you can Reap in 2022

The advantages of email marketing far exceed its challenges. Despite being one of the oldest marketing tactics, email marketing remains one of the most effective ones. And, given that there are no big costs associated with email marketing, it also delivers good returns on investment. That’s why marketers use email marketing for a variety of purposes and you should too. Especially,…

VBOUT Recognized in GetApp’s Midyear Report for Top Marketing Software

VBOUT is thrilled to announce its recognition as a Top Marketing Software by GetApp in its flagship 2022 Midyear Report. GetApp is a leading company that helps businesses navigate their software buying journey. This report includes all the top-rated products that are consistently featured in GetApp’s Category Leaders reports for Marketing and related categories released over the first half…

The most effective ways to renovate outdated email marketing campaigns in 2022

Email marketing is by far one of the most effective types of digital marketing. In fact, the email open rate across all industries is 19.8% with a click-through rate of 11.3%. These numbers are quite impressive and show just how much engagement a well-designed email marketing campaign can get. The keyword here is “well-designed”. If your email strategy is outdated, you might be seeing…

8 Email Marketing Trends for Ecommerce

The COVID-19 Pandemic made a lasting change to everyone’s shopping behaviors around the world. As a result, the ecommerce industry achieved a decade’s worth of growth in just three months. However, the sudden growth has forced all ecommerce stores worldwide to revamp their marketing strategy, especially their email marketing game. Believe it or not but ecommerce email marketing is one…

How to Create your Inbound Marketing Strategy Using VBOUT

In this webinar “How to Create your Inbound Marketing Strategy Using VBOUT”, you will learn: The goal of Inbound Marketing Why inbound marketing? Is content really king? A Winning strategy: Attract - Engage - Close Audience definition and prospect attraction Relationship building Leading your leads How VBOUT eases your multiple management stress The…

10 marketing attribution models to better map your customer journey

The importance of marketing attribution is to study how customer touchpoints drive conversions. It measures each channel effectiveness and assigns credits to the touchpoints that lead the customer to convert. This allows marketers to better map their customer journey and optimize their marketing campaigns. Below are the basic 10 marketing attribution models. First Touch…

4 Steps to Finding Captivating Business Name Ideas for Your Marketing Brand

Running a strong marketing business requires a great deal of knowledge, creativity, influence, and reach. But you also need one more thing, and that’s a captivating brand name. And, in our society, where customers are provided with many alternatives, having a great brand name means your business has almost won the battle of attracting customers' attention. Undoubtedly, crowning your…

DIY Marketing Tips for Small Business Owners

Marketing a small business isn’t cheap, and few entrepreneurs have the budget to build a marketing department when they’re just starting out. And since the cost of startup branding services could range from $5,000 to $20,000 or more, many aspiring entrepreneurs can’t afford to hire freelancers or agencies when developing their brand messaging or using different marketing channels to promote…

How to scale your digital marketing agency selling automation

Talk to a success manager How to scale your digital marketing agency selling automation Find out how to package and sell marketing automation, the selling tips you should consider and the automated workflows to help you activate and retain clients.   Want to learn more? Talk to a success manager Trusted by agencies worldwide…