AI-Enabled Marketing
VBOUT's AI Features Boost efficiency with AI-Powered command Optimize your sending time for email campaigns Optimize your sending time for automated messages Craft instant AI-enabled email Create AI-Powered SMS content in seconds Generate social content in seconds Boost efficiency with AI-Powered…
6 Strategies for Analyzing Email Marketing Performance and Optimizing ROI
Are your email marketing campaigns falling short?
Analyzing and improving your email marketing performance is an absolute must if you’re serious about converting leads and optimizing your outreach ROI.
But knowing how to adapt your approach as strategically as possible can be confusing. Where do you start? What should you look for? And what changes should you implement to get the best…
7 Instagram Reels Marketing Strategies You Must Use
There's no doubt that Instagram is one of the hottest social media platforms right now.
But why talk about marketing strategies for Instagram Reels?
Instagram Reels is the latest social media platform that has been gaining traction amongst marketers given its high reach, views, and engagement rates.
No wonder then that small to large businesses are perfecting their marketing…
Integrating CRM and Marketing Automation: Unifying Data for a Complete Customer View
In the rapidly evolving world of digital marketing, integrating your Customer Relationship Management (CRM) system with your marketing automation platform is no longer just an option—it's a necessity. This powerful combination can help you create a unified view of your customer data, deliver personalized experiences, and ultimately drive better business results.
In our recent webinar, we…
AI-Powered Marketing: Unlocking Success and Driving Innovation for SMBs and Agencies
The Transformative Impact of AI-Powered Marketing Artificial intelligence (AI) is revolutionizing the world of marketing, offering businesses innovative ways to connect with their audiences, drive engagement, and boost sales. As AI-powered marketing solutions become increasingly accessible, small and medium-sized businesses (SMBs), digital agencies, and marketing consultants are leveraging…
Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions
Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc.
In today's day and age, SMM is especially important considering the following:
5.85 billion people are expected to join social media…
Top 4 Ideas to Master Email Marketing on a Limited Budget (+ Examples)
If marketers have all gone through a similar experience at least once in their professional lives, it’s dealing with a limited marketing budget.
And when times are tough, we all lean on our creative prowess to ensure our campaigns are successful.
And what more can be done? After all, the sky ain’t the limit!
Or is it? In this article, we’ll share a few simple ideas marketers can use…
7 Ways to Harness the Power of Marketing Analytics to Grow your Business
If you're like most business owners, you know that marketing is essential to your success. But what many business owners don't know is how to use marketing analytics to hone their campaigns and grow their businesses.
Marketing analytics can help you measure the performance of your campaigns, understand your audience, and make data-driven decisions about where to allocate your resources.…
6 Ways to Prepare Your Email Marketing Campaigns Ahead of Black Friday
Can you feel it in the air?
The onset of fall tells business owners that the most crucial time of the year has arrived: Black Friday and all the sales frenzy that goes with it.
In fact, in 2021, Black Friday sales were forecast to exceed 10 billion dollars, a whopping increase of 21% compared to the previous year.
Depending on how prepared you feel, this can bring angst or hopeful…
How to Build a Lead Scoring Criteria for your Email Marketing Strategy in 2023
Leads are the lifeblood of your company. A regular influx of fresh leads can help you counteract customer churn and build your base to keep your business in the black.
But not all leads are created equal, and your time as a marketer is precious. That’s why you need airtight lead scoring criteria to help you decide where your email marketing time and effort are best spent.
What is lead…