8 digital marketing trends for 2020: are you ready?

2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron (if you cook a perfect macaron, this might not be the article you were looking for :) ). We wanted to share our perspective, as a pioneer in…

Using the foot in the door technique to increase email engagement

The Foot in The Door (FITD) technique is a psychological method of persuasion that's widely used in sales environments. Its purpose is to encourage compliance without applying pressure to the targeted individual. In 1966, Freedman and Fraser (Stanford University) carried out psychological experiments dedicated to the study of compliance without pressure. The results concluded that when…

5 ways to improve email subject lines

The success of your email directly depends on your subject line: if it is not interesting, nobody will even bother to open your email. It will go directly to trash or stay forgotten in the mass of other emails. This is why it is so important to understand how to properly construct your email's subject line to make the recipient open it. Here are five ways you can improve your email subject…

V-cast: Using inbound marketing to generate leads

Vcast with SMX East: Using inbound marketing to generate leads Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Marc Sirkin, purveyor of fine conference experiences. Highlights We interviewed Marc Sirkin from SMX East (Search Marketing Expo), a part of third door media properties that have 3 publications: Search Engine Land, Marketing Land and Mar Tech. They run 2 marketing…

V-cast: Influencer marketing in a nutshell – Shane Barker

V-cast with Shane Barker: Influencer marketing in a nutshell Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Shane Barker, Digital Strategist, Brand & Influencer Consultant | Instructor: UCLA | Intl Speaker |Author: Forbes | RE Investor Highlights In this episode, we interview Shane Barker, a marketing powerhouse and influencer marketing expert. We will cover all you need…

V-cast: Lead gen strategy for video marketing – Jimmy Newson

V-cast with Jimmy Newson: Lead gen strategy for video marketing Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Jimmy Newson, Marketing Director at New York Marketing Association | Inbound Sales & Marketing Consultant - HubSpot Sales Partner Highlights In this episode of top marketer podcast, we interview Jimmy Newson, to share with us all you need to know about putting…

Why emails end up in your spam? (And how to improve your deliverability)

Spam filtering is becoming more rigorous. Because spam filters are regularly changing to keep up with new technologies and types of spam messages, what can be delivered to the email inbox today might be spam tomorrow. According to Statista, spam messages made up 48.16% of global email traffic in March 2018.   Therefore, spam emails have become a critical problem that…

Understanding Global Email Compliance: Stay Compliant with CAN-SPAM Laws Worldwide

Email marketing is a powerful way to connect with your audience, but it’s also a channel governed by strict rules, especially when it comes to unwanted messaging. Most countries have their own set of rules, and failing to follow them can lead to fines, loss of reputation, and even being banned from emailing altogether. This is where CAN-SPAM compliance (and its international equivalents)…

Marketing automation for ecommerce: 10 workflows to use

It’s no doubt that every ecommerce business has a lot of data to manage and organize: customer’s last purchase date, number of abandoned shopping carts, customers who have not engaged with your brand for more than 3 months, highly engaged contacts and the list goes on… It’s almost impossible to communicate with all of these customer groups manually. This is why marketing automation has…