V-cast: The future of email marketing – SendGrid

V-cast with SendGrid: The future of email marketing Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Colin Sharpe. Solutions Consultant at Twilio SendGrid. Highlights VBOUT meets with Colin Sharpe from SendGrid to discuss the latest updates in email marketing and what you MUST know as an email marketing expert: 1. The future of email marketing 2. Why you should NOT purchase…

Email Marketing Automation

VBOUT’s Email Marketing Journey Create email campaigns in minutes Create email campaigns in minutes Bring your emails to life Bring your emails to life Automate your emails Automate your emails Send better email campaigns Send better email campaigns Optimize your email…

Capture email marketing clicks using tags

If you are using your own third party Analytics or BI platform, you can communicate details (name and email) about your Vbout contacts using special tags. There are 4 conditions to be able to complete this action: The contact must have a name field labeled: Name or First Name, Last Name specifically those who clicked on a link within the email campaign. The contact must click on a…

Top 10 considerations for choosing an email marketing tool

There are dozens of email marketing tools on the market today. They offer a great variety of features and packages which can make it confusing when searching for the right one for your business. To help you choose the right tools for you, we put together a list of the 10 most important considerations for email marketing platforms. 1. Number of contacts/lists you can add to the system There…

Unlock the power of email marketing

DO YOU KNOW THE SECRETS TO INCREASING LEADS WITH EMAIL MARKETING? Against all odds, or logic, email marketing is still the king of content marketing. When the average professional gets over 100 emails daily, how could this be? Have a look at this statistic from Campaign Monitor in 2016: Email marketing has a 3800% ROI with a return of $38 for every $1 spent. Something is going right…

Why you still need to use emails in your marketing strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms…

WhatsApp Marketing: How to Turn Conversations into Customers

WhatsApp has become one of the most powerful messaging apps in the world, with over 2.9 billion users globally and more than 100 million in the U.S. alone. For marketers, this presents a great opportunity to connect with customers in a channel they use daily. In this article, we’ll explore how businesses can tap into WhatsApp marketing to boost engagement, increase conversions, and build…

How to Implement Zero-Party Data Strategies in Marketing Automation

Customers don’t want to feel watched. They want to feel understood. Thankfully, zero-party data gives you the information you need to support them in a more tailored way. This kind of data isn’t tracked behind the scenes. It’s shared directly from your customers — willingly. They tell you what they’d like, want, and how they prefer to hear from you. In a world where privacy matters more than…

5 Ways Digital Marketing Drives More Customers to Your Website

It has become obvious that building an effective marketing lies most in combining several channels VS using one channel. Social media, search engines, and email all function better when they are part of a connected strategy that builds trust and brings people back to your business. According to Statista, businesses that rely on multiple channels notice up to 250% more engagement than those…