V-cast: The future of email marketing – SendGrid

V-cast with SendGrid: The future of email marketing Host: Richard Fallah, CEO at VBOUT. Guest Speaker: Colin Sharpe. Solutions Consultant at Twilio SendGrid. Highlights VBOUT meets with Colin Sharpe from SendGrid to discuss the latest updates in email marketing and what you MUST know as an email marketing expert: 1. The future of email marketing 2. Why you should NOT purchase…

Email Marketing Automation

VBOUT’s Email Marketing Journey Create email campaigns in minutes Create email campaigns in minutes Bring your emails to life Bring your emails to life Automate your emails Automate your emails Send better email campaigns Send better email campaigns Optimize your email…

Capture email marketing clicks using tags

If you are using your own third party Analytics or BI platform, you can communicate details (name and email) about your Vbout contacts using special tags. There are 4 conditions to be able to complete this action: The contact must have a name field labeled: Name or First Name, Last Name specifically those who clicked on a link within the email campaign. The contact must click on a…

Top 10 considerations for choosing an email marketing tool

There are dozens of email marketing tools on the market today. They offer a great variety of features and packages which can make it confusing when searching for the right one for your business. To help you choose the right tools for you, we put together a list of the 10 most important considerations for email marketing platforms. 1. Number of contacts/lists you can add to the system There…

Unlock the power of email marketing

DO YOU KNOW THE SECRETS TO INCREASING LEADS WITH EMAIL MARKETING? Against all odds, or logic, email marketing is still the king of content marketing. When the average professional gets over 100 emails daily, how could this be? Have a look at this statistic from Campaign Monitor in 2016: Email marketing has a 3800% ROI with a return of $38 for every $1 spent. Something is going right…

Why you still need to use emails in your marketing strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms…

The Legal Impacts of AI in Marketing: What Businesses Need to Know

Brief Overview of AI in Marketing In recent times, artificial intelligence (AI) has invaded nearly all aspects of human life and business operations. Businesses are leveraging the power of AI in many ways, including marketing. From automated text and video content creation to using predictive analytics capabilities of AI tools, companies are trying to improve customer engagement and…

How AI Is Driving Hyper-Personalized Marketing Campaigns in 2025

AI continues to stamp its presence with several significant advancements and adoptions in various fields. Its rapid evolution and real-world initiatives prove that AI is an inevitable part of our future. Interestingly, the marketing and advertising industry is at the forefront of AI adoption, with a 37% adoption rate of generative AI in the workplace. Beyond content generation,…

How to Incorporate Sustainability Messaging in Ecommerce Emails

Today’s consumers are becoming more conscious of the environmental impact of their purchases. In fact, 83% of consumers say they prefer to buy from brands with stronger sustainability practices. For e-commerce brands, this shift presents an opportunity to engage customers on a deeper level through thoughtful and impactful email campaigns. This guide explores how e-commerce businesses can…