How to Build a High-Quality Email List in 2023
Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients.
Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…
Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions
Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc.
In today's day and age, SMM is especially important considering the following:
5.85 billion people are expected to join social media…
10 Inspiring Examples of Social Media Content Done Right
Social media marketing has become one of the most important types of marketing for many brands. Not only does it help companies connect with their customers, but it also aids in brand-building and visibility among other things. Without further ado, here are ten inspiring examples of social media content done right. #1 Dove
Dove primarily focuses on skincare and haircare…
7 Proven Digital Marketing Tips For Software Companies
Running a software company and building a successful software product is a dream come true for many CEOs. But no matter how amazing your product is, if you cannot market it and sell it the right way, you will never get the fame and money you deserve.
You have to ensure that your marketing efforts are better than the rest of your competitors. Marketing gives you the freedom to build your…
How to Manage Your Multiple Social Media Accounts Using VBOUT
How has social media evolved? The desire to establish and nurture personal connections at scale, combined with advancements in digital technology, has driven the evolution of social media.
What’s particularly noteworthy is its growth both sociologically and commercially, and the shift it has introduced to the world of marketing.
According to Maryville University, in less than a…
6 Essential eCommerce Rich Snippets to Boost CTR and Sales
Did you know that more people search Google for shopping ideas than they do on Amazon? This is according to a study on Search Engine Land.
Granted, your e-commerce site is more visible when you tweak your SEO strategies to be more visible on Google. Google keeps updating its features to offer its users a better experience. Rich snippets are some of the features that Google has added.…
How SMEs Have Leveraged Digital Marketing Effectively During Strict Covid-19 Period
As the deadly coronavirus hit the world, small and big retailers announced closures and then extended it in an attempt to curb the spread of the disease.
Without a doubt, small businesses felt the biggest impact of the Covid-19 pandemic. 51% of business owners reported a significant decline in their sales, and 17% requested extensions on rent (Businesswire).
However, digital marketing during…
5 ways to measure your Instagram marketing results
With its large number of users, Instagram has become an inevitable tool in any digital marketing agency repertoire. However, it is essential to revise your marketing strategy often and thoroughly. It is the only way to be able to really take full advantage of it and get the most significant return on investment, be it for organic or paid posts. The key to knowing in which direction you should…
Improve your lead gen and grow your business with VBOUT’s new Digital Marketing Academy
If you’re looking for different ways to grow your business, improve your skills in lead generation and marketing automation or advance your career, you’ve come to the right place. What’s the VBOUT academy? The VBOUT academy offers a course that consists of a variety of lessons as well as best practices in lead generation and marketing automation that provide different strategies on…
V-cast: How Mention grew into a household brand
V-cast with Mention:
How Mention grew into a household brand Hosts:
Hanna Teklit: Product Marketing and Innovation Lead @ Sparkfund
Shawn Goldsmith: CEO @ Markarie
Richard Fallah: CEO @ VBOUT
Guest Speakers:
Jordan Pinzolo: Head of Sales @ Mention
Anna Willems: Lead Growth Manager @ Mention
Highlights
Jordan, can you please give us a very quick introduction…