12 tips to generate leads and drive sales for B2B
B2B lead generation is one of the most intricate tasks that face any marketing professional. With leads serving as the foundation on which sales and marketing are built upon, lead generation is a high-stakes, high-competition game. While most marketers have their own specific rhyme and reason for developing and cultivating leads, the shifting landscape may send some of those old tricks into…
12 LinkedIn features you should be using now
When Microsoft acquired LinkedIn back in 2016 for a crisp $26.2 billion, many people scratched their heads. Why focus on a networking site whose ‘cool factor’ palled in comparison to Facebook, Twitter, and Instagram? Why such a large amount for a platform that had, for all intents and purposes, plateaued in the public eye? Well, now we know now that Microsoft had a few tricks up their…
Connect VBOUT with Zapier
VBOUT is a comprehensive and robust platform that offers many tools and features to help marketers centralize and automate their tasks in a super easy and effective way. On the other hand, we know that some users might have some commitments with other 3rd party apps or have software limitations that prevent them from directly migrating a part of their process or data to our platform.
For…
10 features you must have in your marketing automation platform
There is no doubt that marketing agencies have the skillset and expertise to do high level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running a successful agency is knowing when it is best to leave complicated and repetitive tasks to a software that is tailored for just that. In the end, it is more feasible and…
Shake Shack digital marketing analysis
Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company…
Lead scoring glossary
Vbout offers a comprehensive list of Lead Scoring actions that you can score your leads on. Below is a breakdown of the scores based on engagement: On-Site Actions:
Destination URL: User visits a particular page on your website
Duration on Site: User spends a certain amount of time on your website
Number of page visited: User visits a certain number of pages on your website…
How Buyer Psychology Helps Increase Conversion in an Online Store
The popularity of marketplaces is steadily growing year over year, and competition among online stores is rapidly increasing. Nevertheless, opening a business and making good money through online trading is still possible.
To stand out and thrive, it's not always about spending more; it’s about thinking smarter.
So, how can sales be increased without extra investment, even in harsh…
[Podcast] How Digital Agencies Use AI to Scale
How Digital Agencies Use AI to Scale Host: Richard Fallah: CEO @ VBOUT
Guest Speaker: Keith Bell: CEO @ Funnellosophy Media Group Highlights We met with Keith Bell, founder and CEO at Funnellosophy Media Group to discuss how agencies and businesses are using AI to scale their marketing efforts, focusing on automation, chatbots, funnel optimization, and content personalization.…
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How AI Is Driving Hyper-Personalized Marketing Campaigns in 2025
AI continues to stamp its presence with several significant advancements and adoptions in various fields. Its rapid evolution and real-world initiatives prove that AI is an inevitable part of our future.
Interestingly, the marketing and advertising industry is at the forefront of AI adoption, with a 37% adoption rate of generative AI in the workplace. Beyond content generation,…