How to write effective meta descriptions
Meta descriptions are an incredibly important (and often overlooked) element of the digital ecosystem. A short paragraph of text that summarizes a page’s content, the meta description plays a vital role in getting searchers to click on your page, rather than your competitors’. Not only does the description serve as a “sneak peek” into the page’s content, but search engines will highlight the…
12 tips to generate leads and drive sales for B2B
B2B lead generation is one of the most intricate tasks that face any marketing professional. With leads serving as the foundation on which sales and marketing are built upon, lead generation is a high-stakes, high-competition game. While most marketers have their own specific rhyme and reason for developing and cultivating leads, the shifting landscape may send some of those old tricks into…
12 LinkedIn features you should be using now
When Microsoft acquired LinkedIn back in 2016 for a crisp $26.2 billion, many people scratched their heads. Why focus on a networking site whose ‘cool factor’ palled in comparison to Facebook, Twitter, and Instagram? Why such a large amount for a platform that had, for all intents and purposes, plateaued in the public eye? Well, now we know now that Microsoft had a few tricks up their…
Connect VBOUT with Zapier
VBOUT is a comprehensive and robust platform that offers many tools and features to help marketers centralize and automate their tasks in a super easy and effective way. On the other hand, we know that some users might have some commitments with other 3rd party apps or have software limitations that prevent them from directly migrating a part of their process or data to our platform.
For…
10 features you must have in your marketing automation platform
There is no doubt that marketing agencies have the skillset and expertise to do high level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running a successful agency is knowing when it is best to leave complicated and repetitive tasks to a software that is tailored for just that. In the end, it is more feasible and…
Shake Shack digital marketing analysis
Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company…
Lead scoring glossary
Vbout offers a comprehensive list of Lead Scoring actions that you can score your leads on. Below is a breakdown of the scores based on engagement: On-Site Actions:
Destination URL: User visits a particular page on your website
Duration on Site: User spends a certain amount of time on your website
Number of page visited: User visits a certain number of pages on your website…
How to Implement Zero-Party Data Strategies in Marketing Automation
Customers don’t want to feel watched. They want to feel understood.
Thankfully, zero-party data gives you the information you need to support them in a more tailored way.
This kind of data isn’t tracked behind the scenes. It’s shared directly from your customers — willingly. They tell you what they’d like, want, and how they prefer to hear from you.
In a world where privacy matters more than…
[Podcast] How to Create Content So Good People Would Pay for It
How to Create Content So Good People Would Pay for It Host: Richard Fallah: CEO @ VBOUT
Guest Speaker: Udi Ledergor: Chief Evangelist at Gong.io Highlights Content competes for attention like never before. Most of it is forgettable, recycled, and safe — which is exactly why it fails. In a recent session, former Gong CMO and Courageous Marketing author Udi Ledergor shared how to…
5 Ways Digital Marketing Drives More Customers to Your Website
It has become obvious that building an effective marketing lies most in combining several channels VS using one channel. Social media, search engines, and email all function better when they are part of a connected strategy that builds trust and brings people back to your business.
According to Statista, businesses that rely on multiple channels notice up to 250% more engagement than those…