6 highly effective tips for running a holiday campaign in 2020
2020 may not be the year we had all planned, but online shopping behavior remains strong. In Q2 of 2020, US ecommerce sales increased over 40%, with a record $1 in every $5 spent online.
What does that mean for your business? It means for this holiday season, you need to be prepared in order to gain a slice of the consumer spending pie.
If you’re starting to think about your holiday…
How to give good customer service: 7 tips that’ll “WOW” your customers
Investing in good customer service is essential because customers expect it and will quickly move on if they cannot get the help they need, even if you have the best product or service. Excellent customer service is often ranked first when consumers are asked what impacts their trust and loyalty to a company.
Giving customers great service is more complex today with all the communication…
How to make a customer feel like your friend
Successful customer acquisition and retention are processes that consist of several important steps. From creating a buyer persona and purposeful targeting to personalizing your email campaigns, there is a lot that can be done to attract new clients and keep the loyal ones happy.
That begin said, it’s important to remember that even the best of strategies can fail if you don’t address…
Common issues when switching between digital marketing agencies
Having a proper digital marketing agency by your side is important no matter what kind of business you are in. They are responsible for your online presence, which is already a solid sign of how much they can contribute to your company. But, is it time to part ways and start searching for a better partner for your business? If you are thinking about it, maybe you should consider some common…
How COVID-19 has impacted ecommerce marketing
There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……
How home isolation affected marketing?
The coronavirus pandemic is not only influencing on-site businesses but also online promotion channels and digital marketing as a whole. This is particularly the case with agencies and companies using marketing automation for greater efficiency.
If you know that nearly 90% of organizations encouraged or required their employees to work from home, it is fair to ask one question: How the…
V-cast: How Mention grew into a household brand
V-cast with Mention:
How Mention grew into a household brand Hosts:
Hanna Teklit: Product Marketing and Innovation Lead @ Sparkfund
Shawn Goldsmith: CEO @ Markarie
Richard Fallah: CEO @ VBOUT
Guest Speakers:
Jordan Pinzolo: Head of Sales @ Mention
Anna Willems: Lead Growth Manager @ Mention
Highlights
Jordan, can you please give us a very quick introduction…
4 crucial, non-verbal landing page visitor metrics to keep in mind
Landing pages offer much in the way of boosting leads. If done the right way, they can help convert occasional visitors into regular customers. That said, an effective way of optimizing your landing page is ensuring it’s visually attractive to prospective readers.
With this in mind, you decide to build your landing page to the best of your ability and set your sights high – ready to see…
4 customer retention strategies to recover after a poor experience
The money is in the list.
That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones.
Customer Service Statistics and Mckinsey's research say that:
61 percent of customers leave after one negative experience.
59 percent leave…
VBOUT – WSI | Recent feature releases, enhancements and pricing updates
It has been a bit over a year since we’ve kicked off the VBOUT and WSI partnership. We are extremely grateful for the amount of feedback and engagement we have received from the community. It has been a great partnership and a win win to everyone.
I wanted to take a minute to summarize the releases we have rolled out over the past few months, deeply influenced by the feedback of amazing…