Warm retargeting funnel for SaaS – by Nacelle

Warm retargeting funnel for SaaS - by NacelleWarm Facebook retargeting can be challenging. How do you turn cold retargeting to warm retargeting? How do you craft the offer for each ad set? How do you follow up with each optin? Check how Nacelle built their retargeting ad campaign on Facebook. Their funnel includes: - Facebook ads with retargeting - Demo offer for cold retargeting -…

5 Marketing Alternatives to User-Tracking Browser Data

Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies. Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…

Digital marketing trends for 2022 – Be ready now

The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping. And while these…

B2B Saas trial through demo booking funnel

B2B Saas trial through demo booking funnelSome early stage B2B SaaS companies gate their product signup with a demo call to understand their early adopters needs and establish stronger relationships. Check how Cortex built a gated software signup funnel that includes: A Facebook ad with rotation and retargeting OFFER: Free trial to upgrade content strategy 2 landing pages 2…

How businesses benefit from white label marketing automation

Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…

B2B SaaS Linkedin Ad Funnels from 2 companies

B2B SaaS Linkedin Ad Funnels from 2 companiesWe chose to analyze LinkedIn lead gen forms, from 2 B2B SaaS companies: Plivo and Paragon by Brandon Foo. Paragon's ad funnel was a FREE TRIAL offer and included: 1 LinkedIn lead gen form ad with a proper UTM tagging and Facebook retargeting Different ad copy for split testing Homepage (no landing page) 5 email automation in one week…

B2B SaaS Book a Demo Funnel

B2B SaaS Book a Demo FunnelDemo booking is a must have funnel for mid to high touch B2B SaaS Products. In this video, we share with you Emotive.io 's marketing funnel and all its parts: - 1 Facebook lookalike retargeting ad - 1 Facebook enriched data warm retargeting - Great UTM tagging - 1 Landing page (in this case it was the default homepage) - 1 Chili piper calendar booking - 1…