Warm retargeting funnel for SaaS – by Nacelle

Warm retargeting funnel for SaaS - by Nacelle Warm Facebook retargeting can be challenging. How do you turn cold retargeting to warm retargeting? How do you craft the offer for each ad set? How do you follow up with each optin? Check how Nacelle built their retargeting ad campaign on Facebook. Their funnel includes: - Facebook ads with retargeting - Demo offer for cold retargeting……

VBOUT’s Year in Review: 2023’s Top Feature Releases

In this blog post, we've compiled a concise summary of VBOUT's feature releases and enhancements from the year 2023. We owe this progress to your invaluable feedback and ongoing suggestions for refinement. For those of you who may be exploring AI-powered marketing solutions and are not currently using VBOUT, this article offers insights into the evolution of our technology and our constant…

The Future of Marketing Automation: How Innovative Technology Reshapes Customer Engagement

Marketing automation can, at times, seem like magic. Fortunately, it’s not. We owe this revolution to powerful technology driven by genius innovation. If the marketing industry were headed by a great wizard like Gandalf, he’d probably offer the following two points of wisdom: A. In 2023, you need to reach out directly to potential customers and engage with them. B. It’s better if…

Website Optimization for Marketing Success: Strategies to Improve Performance and Conversion Rates

When well strategized, your website has the power to become a high-converting marketing machine. From collecting valuable lead information to nudging qualified prospects through your sales funnel to building a high domain score, there are endless marketing benefits your business can enjoy when you optimize your website. The key? Hyper-focusing on methods that can help you improve your…

Social Media Marketing Strategies: Examples and Tactics for Driving Engagement and Conversions

Social media marketing, also called SMM, is the practice of connecting with your target audience through social media channels — think of brands promoting their products, creating content, or running ads on LinkedIn, Instagram, Facebook, Snapchat, etc. In today's day and age, SMM is especially important considering the following: 5.85 billion people are expected to join social media…

Measuring Success in Lead Management: Metrics to Track and Improve

In today's competitive business landscape, effective lead management is essential for generating revenue and driving business growth. However, simply generating leads is not enough – it's equally important to track and measure the success of your lead management efforts to ensure that you are making the most of your resources and maximizing your results. This is where metrics come in. By…

2022 Year in Review: VBOUT’s Feature Releases and Enhancements

We’ve put together a brief overview of VBOUT’s feature releases and enhancements that took place in 2022. These do not include bug fixes, minor updates to the UI or general settings optimization. Of course, this wouldn’t have been possible without your feedback and continuous suggestions for improvement. If you are not currently using VBOUT but browsing for a marketing automation stack,…

7 Advantages of Email Marketing you can Reap in 2022

The advantages of email marketing far exceed its challenges. Despite being one of the oldest marketing tactics, email marketing remains one of the most effective ones. And, given that there are no big costs associated with email marketing, it also delivers good returns on investment. That’s why marketers use email marketing for a variety of purposes and you should too. Especially,…

10 Top Sales Funnel Examples you Simply Must See in 2022

What is a sales funnel? A sales funnel is the path that turns potential leads into customers. A lead enters the funnel when they learn about your brand and exits when they buy something. The most important part is to know how to properly craft the funnel; it starts with determining the main elements required for each stage of the funnel, from the awareness stage, to the consideration…

What is Marketing Automation

Table of Content What is Marketing Automation? How Does Marketing Automation Work? What are the Benefits of Marketing Automation? Getting more tasks done in less time Tracking and Optimizing User Engagement Improving Lead Conversion Providing Smooth Omnichannel Experiences What is the ROI for Marketing Automation? Get the Most Out of Your Budget Grow Revenues Faster Boost Team…