Warm retargeting funnel for SaaS – by Nacelle

Warm retargeting funnel for SaaS - by Nacelle Warm Facebook retargeting can be challenging. How do you turn cold retargeting to warm retargeting? How do you craft the offer for each ad set? How do you follow up with each optin? Check how Nacelle built their retargeting ad campaign on Facebook. Their funnel includes: - Facebook ads with retargeting - Demo offer for cold retargeting……

2022 Year in Review: VBOUT’s Feature Releases and Enhancements

We’ve put together a brief overview of VBOUT’s feature releases and enhancements that took place in 2022. These do not include bug fixes, minor updates to the UI or general settings optimization. Of course, this wouldn’t have been possible without your feedback and continuous suggestions for improvement. If you are not currently using VBOUT but browsing for a marketing automation stack,…

7 Advantages of Email Marketing you can Reap in 2022

The advantages of email marketing far exceed its challenges. Despite being one of the oldest marketing tactics, email marketing remains one of the most effective ones. And, given that there are no big costs associated with email marketing, it also delivers good returns on investment. That’s why marketers use email marketing for a variety of purposes and you should too. Especially,…

10 Top Sales Funnel Examples you Simply Must See in 2022

What is a sales funnel? A sales funnel is the path that turns potential leads into customers. A lead enters the funnel when they learn about your brand and exits when they buy something. The most important part is to know how to properly craft the funnel; it starts with determining the main elements required for each stage of the funnel, from the awareness stage, to the consideration…

What is Marketing Automation

Table of Content What is Marketing Automation? How Does Marketing Automation Work? What are the Benefits of Marketing Automation? Getting more tasks done in less time Tracking and Optimizing User Engagement Improving Lead Conversion Providing Smooth Omnichannel Experiences What is the ROI for Marketing Automation? Get the Most Out of Your Budget…

10 B2B Holiday Marketing Trends to Watch out for in 2022

When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season! Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…

How to Build a Marketing Automation Campaign Using the RACE Planning Framework

Marketing automation is not a new concept. However, even with decades of research and development, companies are still trying to figure out how they can use this strategy best so that they're focused on the right customer at the right time. Here's a top tip for building successful marketing automation campaigns. The RACE Framework Explained The RACE digital marketing planning…

Evergreen Webinar Funnel by AdOutreach

Evergreen Webinar Funnel by AdOutreach People use Evergreen webinars for doing product training, team onboarding, lead generation and much more. In this longer-than-usual video, we will take a deep dive into AdOutreach Evergreen webinar funnel and analyze it step by step for you so you get the inspiration you need to build your own. Here are the main components of that funnel:…

5 Marketing Alternatives to User-Tracking Browser Data

Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies. Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…

Digital marketing trends for 2022 – Be ready now

The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping. And while…